Onclusive

JULY 22, 2021

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences purchases of your products and services. In this whitepaper, we will review the practical applications of the next generation of message optimization technology for communications professionals, News Engine Optimization

How To 370

How To Case Study SEO Engineering 370

Cision

JULY 22, 2021

No matter your interest, there’s a podcast for it. If you're getting back to commuting, we recommend these media and journalism podcasts.

Journalism 178

Journalism Media Blogging 178

Stuart Bruce

JULY 22, 2021

Manchester United and England star footballer Marcus Rashford has hit it into the back of the net when it comes to crisis communications. On Tuesday … © Stuart Bruce - Crisis communications master class by Marcus Rashford was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Crisis Communications 180

Crisis Communications Crisis Communications Publicity 180

Cision

JULY 22, 2021

Several senior appointments made at BBC News; FT appoints Robin Harding as Asia Editor; Kelly Allen appointed Celebrity Editor at Fabulous Magazine.

Media 156

Media Blogging 156

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JULY 22, 2021

Any content that’s created by the target audience of a company instead of the company itself is called user-generated content. Companies often use and share user-generated content on their own social media accounts, websites, digital PR or other marketing platforms. One of the primary platforms for user-generated content has been Instagram in recent years, where users can […].

Instagram 176

Instagram Digital PR Social Media Company 176

Agility PR Solutions

JULY 22, 2021

Regardless of what kind of small business you are running from home, PR can help throw the focus of potential customers your way and level the playing field between you and the larger competitors which your business has. PR covers many different aspects, but one which may be particularly important to you is media relations. […]. The post How PR can help your family business compete with larger companies appeared first on Agility PR Solutions.

Company 161

Company Small Business Media Relations Media 161

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. It’s not all about sunshine and roses. And, it’s not about you. When things are good, its status quo. Nobody wants to see a story about what they already know. Don’t get me wrong, we all love a feel good story.

Industry 130

Industry Pitching How To System 130

Agility PR Solutions

JULY 22, 2021

Company culture has been shown to be a key factor when it comes to productivity, moral and talent selection, especially during the pandemic, and now new research from global leadership advisory firm Heidrick & Struggles reveals how culture can directly affect the bottom line. Building and maintaining a strong corporate culture during COVID proved a priority […].

Company 155

Company Leadership Corporate Trends 155

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. As a business owner whose team has operated on a hybrid-work schedule since 2018, I know firsthand that the model demands trust and discipline. But if executed well, it can lead to a happier, healthier workforce.

Employee 148

Employee Exercises Study Meeting 148

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Muck Rack

JULY 22, 2021

Why data is key for mutually beneficial relationships with journalists

Data 153

Data 153

HMA Public Relations

JULY 22, 2021

Companies can choose to rebrand for many different reasons whether they have undergone a change in leadership, suffered a crisis or just want to modernize their image. In today's post, Justin Liggin discusses the elements businesses should focus on during a rebrand.

Leadership 103

Leadership Crisis Company 103

Communications Conversations

JULY 22, 2021

Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee– a star performer as far as I could tell. But, corporate restructuring had other ideas. So, she was walked out the door. I’ve seen this movie before. Many times. And, it always sucks. But, it also got me thinking: Why are we so loyal to these corporate employers that show the smallest amount of loyalty to us?

Corporate 88

Corporate Conference Resources Employee 88

wiredPRworks

JULY 22, 2021

What a surprise – and a terrific 15th-anniversary present – to be included on a new top PR blogs list! Being ranked #11 with these impressive top public relations blog industry leaders is truly an honor! Thanks to Anuj Agarwal, the Founder of Feedspot for this message: “I would like to personally congratulate you as your PR blog wiredPRworks has been selected by our panelist as one of the Top 90 Public Relation Blogs on the web.

Blogging 59

Blogging Publicity Web Social Media 59

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Communications Conversations

JULY 22, 2021

Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee– a star performer as far as I could tell. But, corporate restructuring had other ideas. So, she was walked out the door. I’ve seen this movie before. Many times. And, it always sucks. But, it also got me thinking: Why are we so loyal to these corporate employers that show the smallest amount of loyalty to us?

Corporate 78

Corporate Conference Resources Employee 78

Contently - Strategy

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. COVID-19 sent shockwaves through every industry. But in travel? It was like the earth had pulled itself inside out. It was hard to know what to do in those early days. Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes.

Travel 58

Travel Hotels Storytelling Content Marketing 58

wiredPRworks

JULY 22, 2021

What a surprise – and a terrific 15th-anniversary present – to be included on a new top PR blogs list! Being ranked #11 with these impressive top public relations blog industry leaders is truly an honor! Thanks to Anuj Agarwal, the Founder of Feedspot for this message: “I would like to personally congratulate you as your PR blog wiredPRworks has been selected by our panelist as one of the Top 90 Public Relation Blogs on the web.

Blogging 45

Blogging Publicity Web Social Media 45

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Boasting the title as the world’s most influential technology event , the number of vehicle technology brands and exhibitors that have signed up to participate at CES 2022 has already exceeded numbers from previous years and more continue to sign up each week

Automotive 107

Automotive Mobile Technology Resources 107

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity