Wed.Sep 23, 2020

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A PR View Of Ellen’s Apology

ImPRessions - Crenshaw Communications

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.” For those who are tapped to help craft redemptive messages for personalities and corporations, a public apology is always useful, and this one was no exception.

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How to Recover from a Reputation Crisis and Rebuild Your Brand

Prowly

A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. When a reputation crisis hits your company, you must take action to rebuild your public image. Otherwise, your brand might end up losing market value and plunging into a financial deep hole. So, how […]. The post How to Recover from a Reputation Crisis and Rebuild Your Brand appeared first on Prowly Magazine.

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Why research is a crucial ingredient in building your media list

Agility PR Solutions

The media database is a tool for curation. It provides PR pros the means to find and connect with their ideal advocates. It may even offer some insight on a specific journalist via areas of interest or social media links. But a database is only as effective as the PR pro wielding it. If you […]. The post Why research is a crucial ingredient in building your media list appeared first on Agility PR Solutions.

Media 168
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Plan to live alongside COVID-19 for 2021

Stephen Waddington

Organisations need to learn to live with the COVID-19 virus and plan for further waves. How are you? The reality has hit in the UK in the past 24 hours that COVID-19 will continue to dominate our lives for at least the next 12 months. It feels bleak. There’s a foreboding “here we go again” tone to the conversations that I’ve had today. Much of organisational COVID-19 planning to date has focused on recovery.

Exercises 135
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The best of Harry Potter [according to muggles on social media]

Awario

There's a lot of magic to the Harry Potter saga and the impact it has had on millions of readers around the world. We used the magic of the social listening tool Awario to determine the best book, movie, and character in the franchise as seen by the muggles on social media.

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Media Moves at The New York Times, Bloomberg, & Business Insider, Campaign Names U.S. Editor

Cision

CNBC Adds to Grow Team, Business Insider Names Style/Beauty Guides Editor & More.

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This month in bad PR pitches: September 2020

Muck Rack

This month in bad PR pitches: September 2020

Pitching 151
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A Safety Measure or Window Dressing?

HMA Public Relations

What safety measures are in place for high school sports? Football games resume next week but as a contact sport how effective can these protocols be? Click the link to learn more from the referee himself, Scott Hanson. The post A Safety Measure or Window Dressing? appeared first on HMA Public Relations.

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Consumers seek brands that personally understand them this holiday season

Agility PR Solutions

Shoppers are going increasingly digital—and their expectations around personalization are also increasing, according to new research from personalization software firm Redpoint Global. The firm’s new study of consumer opinions about the upcoming holiday season, conducted by Dynata, finds that major changes in shopping are already underway, with 62 percent saying they would shop exclusively online […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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INBOUND Exclusive: 10 Secrets That Make Your Content More Compelling

PR 20/20

Like pretty much everything else, INBOUND 2020 is totally virtual this year. While our team misses the excitement of tens of thousands of marketers descending upon Boston in person, it’s been nice to catch the informative sessions from the comfort of home. One of the best sessions we’ve seen so far was from Nancy Harhut ( @nharhut ): 10 Scientific Secrets That Make Your Content Impossible to Ignore.

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Why brands & businesses have more responsibility than ever before to take stands on social issues

Agility PR Solutions

As a more profound cultural consciousness pervades society, consumers have been demanding that brands and businesses hold themselves to a higher standard of purpose—and likewise, reputation-minded executives have too recognized the need for their companies and industries to be better stewards of community service. This sense of purpose has only been strengthened in the COVID […].

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PR Leaders Predict Communications World of 2023

Culpwrit

By Colleen Dolan For many, including myself, starting a job in the pandemic has been different. You may not get to meet all of your coworkers face-to-face, and you might miss out on big events and being able to network in person. Fortunately, a panel discussion hosted by my new employer provided important perspective about […]. The post PR Leaders Predict Communications World of 2023 appeared first on culpwrit.

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What is the buyer's journey?

Axia PR

The journey from seeking information to making a purchase decision! The buyer's journey involves three stages: Awareness Stage. Consideration Stage. Decision Stage. At each stage, you need to tailor your content marketing and sales strategy to fit into the buyer's context. Let's understand all three phases of the buyer's journey.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Sacha Swire and the end of the Inner Circle

Mark My Words

I’ve been mulling the furore around Sacha Swire’s Diary of an MP’s Wife and it’s got me thinking about the mechanics which lead, firstly, to hangers-on attempting to heave their entire social circle under the bus for their 15 minutes, and secondly, to figures in power allowing this to happen through their own arrogance and carelessness. Firstly, Sacha herself.

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Happy Mid-Autumn Festival!

The Hoffman Agency

The post Happy Mid-Autumn Festival! appeared first on "What's HAppening" Blog.

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5 new iOS 14 update features that impact communicators’ day jobs

Communications Conversations

In case you haven’t noticed yet, Apple came out with a new iOS last week–iOS14, the biggest update Apple has unveiled in some time. I would encourage you to watch one of the many videos about the update–like this one below–for your personal use. Lots of updates that are pretty darn useful. But, today I wanted to talk about some of the updates I thought would be useful to you, as a communicator or social media marketer–because, there are a number that could impact yo