Mon.Jul 13, 2020

The Competitive Advantage

Ronn Torossian

As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd. conducted its 20th annual study in the latter half of 2019 and polled more than a thousand global executives representing 13 industries. […]. The post The Competitive Advantage appeared first on. Brand PR Business PR Inspiration 5WPR CEO Insights MARKETING Strategy

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How to Hire and Retain Tech Talent


When looking to hire tech talent, you must take a different approach than when hiring regular workers. Most importantly, you’ll need to get some help to make the best choices if you’re not a techie yourself. Recruiting talent for Tech Jobs can be very competitive, so you need to play your cards well. Here we’ll show you a complete guide of things you need to know to hire and retain tech talent. Best Ways to Attract Tech Talent.

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Simple communications are crucial now—and always

PR Daily

To succeed, communicators must prioritize clarity, honesty and meaningful content. There’s no shortage of lessons communicators can extract from the ongoing COVID-19 crisis, but one really stands out. Simple communication wins the days. It’s a painful lesson when it plays out on the national stage. As we’ve seen, public health communications that lack simplicity can carry life-or-death consequences.

Here’s how B2B companies can use YouTube marketing


YouTube is a great platform for brands that want to showcase their expertise and take advantage of the opportunity to rank their video content

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to get crucial data from your media list

PR Daily

Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age. When I began my career in public relations in 2004, the act of building a media list was an isolated one. The output was limited to a list of names on a spreadsheet, which was stored on a centralized server or perhaps on someone’s desktop computer. Maybe it’d get circulated via email so that multiple people on an account could add names to it or share notes.

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More Trending

Why project-based work could be the answer in tight economic times

PR Daily

With belt-tightening and plenty of uncertainty, working with an agency partner on bite-sized projects can help keep you moving toward your communications objectives. During these challenging times, many businesses must make the most out of dwindling resources. Limited marketing and communications budgets make it difficult for comms pros to design the high-impact programs they’d like to drive brand awareness.

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3 tips for keeping up with trends and growing your business

Agility PR Solutions

Technology moves quickly in the business world, and customers expect businesses to keep up. From the increased prominence of social media to changes in the ways companies communicate with their customers, there are numerous trends to stay on top of that could have an impact on your bottom line. How can companies stay up-to-date with […]. The post 3 tips for keeping up with trends and growing your business appeared first on Agility PR Solutions. Public Relations trends

Announcing Ragan’s Video, Visual & Virtual Awards

PR Daily

Earn recognition for your captivating visuals and unique virtual events. The entry deadline is Friday, Aug. The post Announcing Ragan’s Video, Visual & Virtual Awards appeared first on PR Daily. Ragan Awards

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What is Share of Voice? A beginner's guide to Share of Voice


Share of Voice is an essential marketing metric that can come in handy in different business decisions. In this blog post, we explain what is Share of Voice, what business insights you can derive by measuring it, and how to calculate your Share of Voice using Awario

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Despite C-suite chaos, CMOs remain optimistic about post-COVID budgets

Agility PR Solutions

Not surprisingly, many companies have cut back on marketing budgets due to COVID-19, but new research from research and advisory company Gartner finds that nearly three-quarters (73 percent) of chief marketers expect the pandemic’s negative impact to be short lived, and they have a positive outlook for business performance in the next 18-24 months. In […]. The post Despite C-suite chaos, CMOs remain optimistic about post-COVID budgets appeared first on Agility PR Solutions.

Content during the chaos: How we met our digital PR goals during COVID-19

Muck Rack

Content during the chaos: How we met our digital PR goals during COVID-19

Beyond COVID: 5 consumer segments that will shape demand beyond the pandemic

Agility PR Solutions

There’s a lot of uncertainty out there right now, as perplexed retail marketers scrambling to figure out today’s consumers will attest. But new research from tax, transaction and advisory services firm EY helps shed some light on life beyond the clutch of COVID. The firm’s new study identifies five new consumer segments that will emerge […]. The post Beyond COVID: 5 consumer segments that will shape demand beyond the pandemic appeared first on Agility PR Solutions.

#MediaMonday – Jorge Torres

HMA Public Relations

Happy #MediaMonday! Today we're featuring ABC15's meteorologist Jorge Torres. When Jorge was in college, he was part of the storm chasing group called Texas Aggie Storm Chasers. Follow the link to learn more about his passion for reporting on the weather. The post #MediaMonday – Jorge Torres appeared first on HMA Public Relations. HMA Public Relations Media Monday

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Leaders: Learn this vital 3-step response to a crisis

Agility PR Solutions

When a company reaches a certain level of success, a PR crisis of some kind is all but inevitable. People will make mistakes, no matter how hard they work and how focused they try to be. As has been demonstrated time and time again, it doesn’t have to be someone in leadership making a mistake that leads […]. The post Leaders: Learn this vital 3-step response to a crisis appeared first on Agility PR Solutions. Analysis Public Relations crisis

Student Reflections of a World in Crisis


A unique perspective of the past four months comes from students in the photojournalism course taught by Robin Hoecker, assistant professor at DePaul University. Through camera lenses and cracked mobile phone screens, students share amazing personal stories and insights about this surreal moment in time. Robin’s impromptu shift to fully online teaching powerfully demonstrates how […]. The post Student Reflections of a World in Crisis appeared first on culpwrit.

Media Moves at Business Insider & The 74, ABC News Promotes One to EP of 'GMA 3: What You Need to Know'


Joyann King promoted at Hearst, Linda Jacobson joins The 74, and more

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Boosting Sales When Consumers Aren’t Spending


During a period when consumers aren’t spending a lot of money, which usually is during a recession, businesses have to align with their customers’ preferences so that they can avoid losing sales to their competitors. There is plenty of completion in the world, and it’s even more difficult when people don’t have a big disposable income. Many customers are tired.