Mon.Jul 13, 2020

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The Competitive Advantage

Ronn Torossian

As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd. conducted its 20th annual study in the latter half of 2019 and polled more than a thousand global executives representing 13 industries. […].

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How to Hire and Retain Tech Talent

ReimaginePR

When looking to hire tech talent, you must take a different approach than when hiring regular workers. Most importantly, you’ll need to get some help to make the best choices if you’re not a techie yourself. Recruiting talent for Tech Jobs can be very competitive, so you need to play your cards well. Here we’ll show you a complete guide of things you need to know to hire and retain tech talent.

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3 tips for keeping up with trends and growing your business

Agility PR Solutions

Technology moves quickly in the business world, and customers expect businesses to keep up. From the increased prominence of social media to changes in the ways companies communicate with their customers, there are numerous trends to stay on top of that could have an impact on your bottom line. How can companies stay up-to-date with […]. The post 3 tips for keeping up with trends and growing your business appeared first on Agility PR Solutions.

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Here’s how B2B companies can use YouTube marketing

Awario

YouTube is a great platform for brands that want to showcase their expertise and take advantage of the opportunity to rank their video content.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Despite C-suite chaos, CMOs remain optimistic about post-COVID budgets

Agility PR Solutions

Not surprisingly, many companies have cut back on marketing budgets due to COVID-19, but new research from research and advisory company Gartner finds that nearly three-quarters (73 percent) of chief marketers expect the pandemic’s negative impact to be short lived, and they have a positive outlook for business performance in the next 18-24 months. In […].

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Beyond COVID: 5 consumer segments that will shape demand beyond the pandemic

Agility PR Solutions

There’s a lot of uncertainty out there right now, as perplexed retail marketers scrambling to figure out today’s consumers will attest. But new research from tax, transaction and advisory services firm EY helps shed some light on life beyond the clutch of COVID. The firm’s new study identifies five new consumer segments that will emerge […]. The post Beyond COVID: 5 consumer segments that will shape demand beyond the pandemic appeared first on Agility PR Solutions.

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Boosting Sales When Consumers Aren’t Spending

5W PR

During a period when consumers aren’t spending a lot of money, which usually is during a recession, businesses have to align with their customers’ preferences so that they can avoid losing sales to their competitors. There is plenty of completion in the world, and it’s even more difficult when people don’t have a big disposable income. Many customers are tired.

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Media Moves at Business Insider & The 74, ABC News Promotes One to EP of 'GMA 3: What You Need to Know'

Cision

Joyann King promoted at Hearst, Linda Jacobson joins The 74, and more.

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Leaders: Learn this vital 3-step response to a crisis

Agility PR Solutions

When a company reaches a certain level of success, a PR crisis of some kind is all but inevitable. People will make mistakes, no matter how hard they work and how focused they try to be. As has been demonstrated time and time again, it doesn’t have to be someone in leadership making a mistake that leads […]. The post Leaders: Learn this vital 3-step response to a crisis appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Content during the chaos: How we met our digital PR goals during COVID-19

Muck Rack

Content during the chaos: How we met our digital PR goals during COVID-19

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#MediaMonday – Jorge Torres

HMA Public Relations

Happy #MediaMonday! Today we're featuring ABC15's meteorologist Jorge Torres. When Jorge was in college, he was part of the storm chasing group called Texas Aggie Storm Chasers. Follow the link to learn more about his passion for reporting on the weather. The post #MediaMonday – Jorge Torres appeared first on HMA Public Relations.

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Student Reflections of a World in Crisis

Culpwrit

A unique perspective of the past four months comes from students in the photojournalism course taught by Robin Hoecker, assistant professor at DePaul University. Through camera lenses and cracked mobile phone screens, students share amazing personal stories and insights about this surreal moment in time. Robin’s impromptu shift to fully online teaching powerfully demonstrates how […].

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