The world has changed. It’s time to update how we measure effective communications
The Resolution Blog
JULY 9, 2020
Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […].
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