Thu.Jul 09, 2020

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The world has changed. It’s time to update how we measure effective communications

The Resolution Blog

Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […].

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We are Proud to be Gold Winners at 2020 AMEC Awards

Cision

Cision brings home 10 AMEC Awards for work with Macmillan Cancer Support, JLR, and more.

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Tracking Ad Spend Throughout COVID-19

ImPRessions - Crenshaw Communications

The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. . As sports will soon return to TV, MediaRadar CEO Todd Krizelman shared insights with Hollywood Reporter.

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Now is the time to diversify your social ad strategy

Communications Conversations

In case you missed it, the list is now pretty long of companies boycotting Facebook to support the #StopHateforProfit campaign. Unilever, Coca-Cola, Patagonia and Ben & Jerrys are just a few of the companies on the list. Some of these companies are boycotting for July. And, some, like Unilever, are boycotting for the second half of the year, which is quite a substantial move.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Cut Through the Clutter: 7 Steps to Receive Targeted News Releases

Cision

How to cut through the clutter and customize a newsfeed that’s tailored to your needs with PR Newswire for Journalists.

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More Trending

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Communicators Discuss Challenges for the Asian American & Pacific Islander Community

PRSay

On May 19, PRSA hosted the first webinar in its Diverse Dialogues series to celebrate Asian American & Pacific Islander Heritage Month. As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began.

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PR terminology in focus: These 10 digital PR terms seem to leave pros most baffled

Agility PR Solutions

It’s never a bad time to come to terms with the terms driving the PR industry now. Working in PR is stressful enough, especially for junior staffers, without being tripped up by the many terms and phrases batted around the office. Consequently, Elstree, UK-based Reboot Digital PR Agency conducted a survey of British practitioners to […]. The post PR terminology in focus: These 10 digital PR terms seem to leave pros most baffled appeared first on Agility PR Solutions.

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UK Media Moves including BBC Radio 4, InTheSnow, the FT and more

Cision

Owenna Griffiths appointed Editor of BBC Radio 4’s Today programme; InTheSnow magazine has a new Managing Editor; Financial Times relaunches Energy Source newsletter.

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Are we overly optimistic about employee engagement during COVID-19?

Agility PR Solutions

Since March 2020, the Institute for Public Relations, with partners such as Peppercomm, Harris Insights, and Leger, has published four studies (the fifth, an e-book, is to be published in July 2020) focused on how communication departments and agencies are handling the COVID-19 pandemic internally. Overall, it is clear the communication function is critically important […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What’s inefficient PR really costing you?

Muck Rack

What’s inefficient PR really costing you?

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Tapping the power of social media groups for PR

Agility PR Solutions

COVID-19 not only reinforced the popularity and power of social media, it also stressed the tremendous potential of social media groups. Cultivating and leveraging these groups can accomplish many things. It can increase brand awareness, uncover new leads, amplify web traffic, generate more sales, heighten brand engagement, establish a loyal community around the brand, raise […].

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Best Practices for Understanding Media Trends

Onclusive

Join Onclusive’s 30-minute workshop led by Deidre Breakenridge & Rachel Beauvais who will demonstrate various uses cases and best practices for leveraging technology to understand trends in the media. In This Webinar You’ll Learn: How trending topics should inform your overall communications strategy Using social media signals to detect which topics are gaining traction Analyzing sentiment to determine which trends to embrace Translating topic insights into story development and pitch

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What are some successful marketing tactics amid COVID-19?

HMA Public Relations

A recent study from CMO surveys reports how consumer behavior has evolved amid the pandemic. Follow the link to learn about the most successful marketing tactics during these times. The post What are some successful marketing tactics amid COVID-19? appeared first on HMA Public Relations.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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9 Techs to Take Your Content to the Next Level

PR 20/20

How often do you create content? Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re reading this. Unsure how? It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter.

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