Cision

JULY 8, 2020

Our best advice for building better content across the board.

417

417

Stuart Bruce

JULY 8, 2020

The Barcelona Principles 3.0 are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. The Barcelona Principles aren’t meant to tell … © Stuart Bruce - Barcelona Principles 3.0 for the measurement and evaluation of communications was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Measurement 168

Measurement Communications Publicity 168

Agility PR Solutions

JULY 8, 2020

Brand statements supporting the Black Lives Matter movement are appreciated by Americans, but they ultimately believe actions speak louder than words—a new survey found that 73 percent say it is important that BLM-related statements they receive from brands, nonprofits, and other organizations, are not only empathetic, but are followed by measurable action.

Consumer 147

Consumer Nonprofit Brand Branding 147

Axia PR

JULY 8, 2020

Ghostwriting is a commonplace practice in public relations and can be found everywhere, from your favorite books to the most notable speeches. But what exactly is ghostwriting? It may be easier to start with what ghostwriting isn’t. Ghostwriting isn’t plagiarism. Plagiarism is the theft of original work with no attribution or permission given by the original author.

Ethics 116

Ethics Publicity 116

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JULY 8, 2020

Broadcast isn’t just what you see on the small screen anymore. It’s also online, on social, and (to complicate matters further) can even be produced by online and print publications. Despite the combining of the analog and digital, broadcast remains a bit of a different beast when it comes to pitching. To ensure that your […]. The post Secrets to pitching broadcast (according to a former broadcast journalist) appeared first on Agility PR Solutions.

Pitching 144

Pitching Print Publicity Analysis 144

Agility PR Solutions

JULY 8, 2020

New research from marketing tech and consumer engagement firm Valassis examines emerging consumer behaviors amid the COVID pandemic as states lift restrictions and businesses reopen—allowing brands to tailor marketing efforts in relevant, compelling ways, driven by current consumer demands. Based on responses from 1,000 U.S. consumers, the research reveals consumers still have an appetite to […].

Consumer 100

Consumer Marketing Brand Branding 100

Cision

JULY 8, 2020

Five promoted at The Journal, Will Cain joins Fox & Friends Weekend, and more.

Journalism 120

Journalism Media Blogging 120

Awario

JULY 8, 2020

Tesla is the first brand that comes to might when the conversation turns to electric cars. Let's talk about it.

Social Media 122

Social Media Media Brand Branding 122

Agility PR Solutions

JULY 8, 2020

With consumers becoming more and more cautious about how they spend their money and what types of companies they support, it’s important to get the message out there that your business is responsible and eco-friendly, so that consumers know that they can trust your brand and your products. People are becoming increasingly concerned with the […].

Consumer 78

Consumer Company Brand Branding 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Muck Rack

JULY 8, 2020

6 questions with Philip Bump from The Washington Post

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90

Practical Law Construction

JULY 8, 2020

Although a host of non-essential hospitality, leisure and retail premises were temporarily shuttered during the COVID-19 outbreak , construction sites across England, Wales and Northern Ireland were permitted to continue operations. Yet initial sector-specific commentary from the government was bare-boned and ambiguous. Unsurprisingly, some contractors struggled with how to interpret and implement official guidance to protect workers practically.

Construction 52

Construction Government Leadership Retail 52

HMA Public Relations

JULY 8, 2020

How do you achieve a good work life balance? Abbie recently talked with a PR Student from Brigham University to share her tips on the best ways to meet professional goals while keeping stress at bay. Click the link to read more. The post Got Stress? appeared first on HMA Public Relations.

Meeting 40

Meeting Publicity 40

PeakMetrics Insights

JULY 8, 2020

A ton has happened in 2020 and sometimes I wish we could circle back to before all the chaos or fast forward to the future. With so much in flux, it’s important to revisit the tools in your marketing toolbox. Here are the top seven tools that we use everyday. Content Creation – Canva Canva … Continue reading Top 7 Marketing Tools of 2020.

Tools 40

Tools Marketing 40

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer