Wed.Jul 08, 2020

I Asked the Internet what ‘Good Content’ Looks Like

Cision

Our best advice for building better content across the board. Comms Best Practices

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A first look at the Barcelona Principles 3.0

PR Daily

The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity. The Barcelona Principles have gotten a facelift for 2020, five years after the last update in 2015 and 10 years after the principles were first introduced in 2010. The updates were introduced at AMEC’s 2020 Virtual Summit , in a session led by Ben Levine, director and partner with TRUE Global Intelligence.

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Barcelona Principles 3.0 for the measurement and evaluation of communications

Stuart Bruce

The Barcelona Principles 3.0 are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. The Barcelona Principles aren’t meant to tell … © Stuart Bruce - Barcelona Principles 3.0 for the measurement and evaluation of communications was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age. public relations

3 key takeaways from COVID-19 crisis communications

PR Daily

Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. We are living through this together. I’ve dealt with crises throughout my entire career, first as a reporter and then as a communications professional. The one constant was how different each one was for different audiences.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Tesla on social media: the chaotic force of Elon Musk

Awario

Tesla is the first brand that comes to might when the conversation turns to electric cars. Let's talk about it

More Trending

Using surveys to guide your recovery

PR Daily

After the COVID-19 crisis, you need accurate data and insights to inform your messaging. If you don’t measure employee sentiment, you can’t improve it. And the way to understand how your people are feeling and what they’re thinking is to ask them individually, anonymously and consistently.

Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans?

Agility PR Solutions

Brand statements supporting the Black Lives Matter movement are appreciated by Americans, but they ultimately believe actions speak louder than words—a new survey found that 73 percent say it is important that BLM-related statements they receive from brands, nonprofits, and other organizations, are not only empathetic, but are followed by measurable action. The research, from […]. The post Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans?

Media Moves at Putman Media & 'Fox & Friends Weekend,' The Wall Street Journal Restructures China Operations

Cision

Five promoted at The Journal, Will Cain joins Fox & Friends Weekend, and more. Media Blog

Retailers pull Boohoo amid workers’ rights claims, LinkedIn introduces pronunciation tool, and Walmart prepares to compete with Amazon

PR Daily

Also: Spotify offers customized workout playlists, Instagram launches feature to pin top comments, trending articles are shared more than evergreen content, and more. Hello, communicators: LinkedIn is rolling out a tool to help others understand how to pronounce your name. The audio recording feature , when added to your LinkedIn profile, enables people to click on the microphone icon next to your name to hear you pronouncing it.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Gold winners at 2020 AMEC Awards

Cision

Cision brings home 10 AMEC Awards for work with Macmillan Cancer Support, JLR, and more. Best Practices

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Ethics and ghostwriting

Axia PR

Ghostwriting is a commonplace practice in public relations and can be found everywhere, from your favorite books to the most notable speeches. But what exactly is ghostwriting? It may be easier to start with what ghostwriting isn’t. Ghostwriting isn’t plagiarism. Plagiarism is the theft of original work with no attribution or permission given by the original author. Plagiarism is a one-route selfish and unethical act of theft, whereas ghostwriting drives down a two-way road of collaboration.

COVID-19 and the appetite to shop—new shifts in consumer behavior

Agility PR Solutions

New research from marketing tech and consumer engagement firm Valassis examines emerging consumer behaviors amid the COVID pandemic as states lift restrictions and businesses reopen—allowing brands to tailor marketing efforts in relevant, compelling ways, driven by current consumer demands. Based on responses from 1,000 U.S. consumers, the research reveals consumers still have an appetite to […].

6 questions with Philip Bump from The Washington Post

Muck Rack

6 questions with Philip Bump from The Washington Post

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 tips for boosting your green PR campaign

Agility PR Solutions

With consumers becoming more and more cautious about how they spend their money and what types of companies they support, it’s important to get the message out there that your business is responsible and eco-friendly, so that consumers know that they can trust your brand and your products. People are becoming increasingly concerned with the […]. The post 3 tips for boosting your green PR campaign appeared first on Agility PR Solutions. Public Relations profession

Gold winners at 2020 AMEC Awards

TrendKite

Cision brings home 10 Amec Awards for work with Macmillan Cancer Support, JLR, and more

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Got Stress?

HMA Public Relations

How do you achieve a good work life balance? Abbie recently talked with a PR Student from Brigham University to share her tips on the best ways to meet professional goals while keeping stress at bay. Click the link to read more. The post Got Stress? appeared first on HMA Public Relations. Featured HMA Public Relations PRSA Public Relations Abbie Fink Makayla Farr

I Asked the Internet what ‘Good Content’ Looks Like

TrendKite

Our best advice for building better content across the board

48

Top 7 Marketing Tools of 2020

CivicFeed Insights

A ton has happened in 2020 and sometimes I wish we could circle back to before all the chaos or fast forward to the future. With so much in flux, it’s important to revisit the tools in your marketing toolbox. Here are the top seven tools that we use everyday. Content Creation – Canva Canva … Continue reading Top 7 Marketing Tools of 2020. Marketing Insights

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Media Moves at Putman Media & 'Fox & Friends Weekend,' The Wall Street Journal Restructures China Operations

TrendKite

Five promoted at The Journal, Will Cain joins Fox & Friends Weekend, and more

Infographic: How to maintain and sustain healthy remote work habits

PR Daily

Establish a sustainable routine, be intentional about pursuing positive interactions, and give yourself regular breaks. Working from home provides a multitude of benefits for worn-out workers, but pitfalls await the unprepared. An infographic produced by Computers in the City offers helpful hints to streamline and optimize the WFH lifestyle that so many of us now enjoy.

What next for the CLC’s site operating procedures?

Practical Law Construction

Although a host of non-essential hospitality, leisure and retail premises were temporarily shuttered during the COVID-19 outbreak , construction sites across England, Wales and Northern Ireland were permitted to continue operations. Yet initial sector-specific commentary from the government was bare-boned and ambiguous. Unsurprisingly, some contractors struggled with how to interpret and implement official guidance to protect workers practically.