Mon.Jul 06, 2020

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How To Craft A Winning Award Submission

ImPRessions - Crenshaw Communications

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product. Yet crafting a winning entry for a professional award can be daunting.

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Mis- or Dis-Information?

Ronn Torossian

Aside from the stress, anxiety and isolation brought on by the pandemic, the public has also had to deal with determining if what they’re hearing and seeing in the media and/or online is true or false, or various shades of both. In the fast pace of social media, brands sometimes must deal with such challenges. […]. The post Mis- or Dis-Information?

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Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Many companies are opting to carry on with the work-from-home policies they started during this past March and April. Twitter and Square, for example, have both announced that their employees can continue to work remotely.

Employee 179
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6 social media metrics you should invariably track

Brand24

Not sure how to keep track of your marketing activities? We might have something for you. Here are 6 social media marketing metrics you should track.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The digital future we’ve been predicting is here—and brands better take notice

Agility PR Solutions

Over the last few months we’ve undergone a pandemic-induced acceleration toward digital transformation that has propelled our society forward into a new reality, guided by emerging technologies and a near-total digital workforce. We’ve watched as a massive technological integration has taken place seemingly overnight—a feat futurists once predicted would materialize over multiple years.

Brand 156

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The COVID crisis pushed shoppers to switch retailers and brands—why many won’t go back

Agility PR Solutions

Nothing has been the same since March, and “the same” may never be the same ever again—and not surprisingly, brand loyalty has proven to be a COVID casualty. New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different retailers and […].

Retail 153
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The new, diverse faces of the Power List

Steve Barrett on PR

Damon Jones is No. 1 as 21 communicators make their first appearance.

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Three digital marketing strategies for attracting customers

Agility PR Solutions

The world is changing, and fast. Most businesses are now turning to digital marketing and digital PR as their primary form of outreach, and those that haven’t yet made the shift are sure to do so soon. At the same time, the market can seem crowded, and it can be difficult for brands to stand […]. The post Three digital marketing strategies for attracting customers appeared first on Agility PR Solutions.

Strategy 148
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A Conversation with Jason Michael, VP Consumer Tech

Barokas

Like our client Techstars, Barokas Communications abides by the motto of “Give First.” This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories.

Consumer 131
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Ofcom report: lockdown Internet usage up but only by 30 minutes

Stephen Waddington

The latest Ofcom data records increased lockdown internet usage but not by as much as you think. The bigger question is whether media habits will change long term. I’m preoccupied at the moment by the question of whether the behaviours that we’ve adopted during lockdown will stick long term. History shows that we overestimate the impact of crisis or shock events.

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KFC vs. Popeyes: Which brand wins on social media?

Awario

KFC and Popeyes have long been the stars of the fast-food scene. While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them.

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Media Moves at CNN International & NBC News, the Financial Times Names U.S. Markets Editor

Cision

Kim Brunhuber joins CNN International, Eric Platt promoted at FT, and more.

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Media pulse: Public wants Congress to save local and diverse media

Agility PR Solutions

The Multicultural Media & Correspondents Association (MMCA) recently released national opinion survey results showing overwhelming public support for Congressional relief efforts to save diverse and local media impacted by COVID-19. The organization also issued a call to action that includes asking Congress to enact an annual tax credit of up to $200 to offset the […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Professional services branding: What are they saying about your firm when you’re not in the room?

Muck Rack

Professional services branding: What are they saying about your firm when you’re not in the room?

Brand 113
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“Grabbing coffee” is going to look a little different in the COVID-19 era

Communications Conversations

Each year, I make a “coffee list.” Essentially, it’s 12-15 people I really want to have coffee with this year. It’s not an expansive list. Most years, I have coffee with upwards of 75+ people. But, as we all know, 2020 is not a typical year. That said, I have had coffee with six people on my 2020 list so far! Some pre-COVID (Kelsey Dodson-Smith, Megan Tuttle, Sofia Horvath) and one post-COVID (Laura King).

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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

PR 20/20 continually invests in the growth and professional development of our team. From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Team members are more confident. Clients receive better quality work and consultation.

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#MediaMonday – Jessica Parsons

HMA Public Relations

Happy #MediaMonday! Today we're featuring Jessica Parsons of AZ Family. Learn more about how she landed her dream position of reporting and publishing by following the link. The post #MediaMonday – Jessica Parsons appeared first on HMA Public Relations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission