Onclusive

MAY 18, 2020

As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience. But in order to get the credit you deserve and the resources you need to do this very important job, you have to make one key shift: you must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team.

Data 349

Data Communications Resources Internal 349

Agility PR Solutions

MAY 18, 2020

Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 percent in 2020 equating to an industry value of £24bn by the end of the year. Fast forward five months and, as we all know, the script has well and truly […]. The post The importance of maintaining social marketing in times of crisis appeared first on Agility PR Solutions.

Crisis 171

Crisis Marketing Advertising Advertising 171

Culpwrit

MAY 18, 2020

For the first time in DePaul’s history, a team of College of Communication students won the Bateman Competition, PRSSA’s premier national case study competition for public relations students. The student team from University of Florida finished second, and third place honors went to High Point University in the highly competitive challenge undertaken by 57 student […].

Case Study 122

Case Study Study Communications Publicity 122

Agility PR Solutions

MAY 18, 2020

With stay-at-home orders extending into their second month for many areas, it is essential that brands investigate how to pivot their messaging and stay relevant to their audiences. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has done exactly that. The publicity stunt is the perfect gag for consumer audiences […].

Case Study 148

Case Study Study Pitching Consumer 148

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Muck Rack

MAY 18, 2020

8 first sentences that are ruining your PR pitches

Pitching 154

Pitching 154

HMA Public Relations

MAY 18, 2020

Happy #MediaMonday! Today we’re featuring Don Clark, a freelancer with New York Times. Read more, as seen on Landis Communications’ blog. The post #MediaMonday – Don Clark appeared first on HMA Public Relations.

Blogging 78

Blogging Communications Publicity Journalism 78

Agility PR Solutions

MAY 18, 2020

New research from crowdsourced shopping platform Slickdeals found that the COVID-19 pandemic has consumers shopping more impulsively than prior to the pandemic. In January of 2020, before the pandemic, the average American was found to spend $155.03 monthly on impulse buys. In a new poll in April, during the pandemic, that number jumped up 18 […].

Crisis 97

Crisis Consumer Marketing Publicity 97

Ishmael's Corner

MAY 18, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks attended a training session conducted by Beryl Loeb and sponsored by the PR Council. The stage setting from the PR Council nails it: People are the single biggest asset of a PR firm, and the relationship between individuals and their managers is one of the most important drivers of professional.more.

How To 181

How To Storytelling Training Communications 181