Garrett Public Relations

MAY 17, 2020

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they want to retain current customers […]. The post How Can Small Businesses Prepare for the Recovery?

Small Business 203

Small Business Marketing Crisis Survey 203

Stephen Waddington

MAY 17, 2020

As lockdown is released it will create a wave of second order effects. We’ve an opportunity to create a better future. Week eight and my eighth lockdown letter recording life at this extraordinary time. Photo by sfe-co2/iStock / Getty Images. Our local fish and chip shop reopened on Wednesday. I was at the front of the queue. It was much the same as it had been when I last visited but with some notable exceptions.

Tourism 118

Tourism Fashion Travel Retail 118

Agility PR Solutions

MAY 17, 2020

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: JasonSchreier (@jasonschreier) has been appointed Tech Reporter, covering video games, business and culture. Houston Chronicle: Amanda Drane (@amandadrane) has been appointed Business Reporter.

Video 78

Video Twitter Report Industry 78

Mindful Marketing

MAY 17, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’ve heard the saying, “Misery loves company.” Here’s an even hotter take: Misery makes money. Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic?

Airlines 66

Airlines Insurance Insurance Enterprise 66

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MAY 17, 2020

There are more similarities between online and offline retail than there are differences, which is exactly why they also have multiple similar needs as well. Maintenance of public relations is one of those common needs that all retailers share, whether they operate over the internet or not. In fact, even if the business is comparatively […]. The post Managing the cost of PR for a startup or micro business appeared first on Agility PR Solutions.

Retail 78

Retail Publicity 78

Agility PR Solutions

MAY 17, 2020

As stores reopen across the country, a recent study by digital product testing firm First Insight found that the majority of consumers (54 percent) are ready to buy apparel in-store, followed by home improvement (36 percent) and footwear (32 percent). However, the purchase experience will likely look much different than it did pre-COVID, as 65 […].

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Apparel Study Consumer Trends 78