Thu.Nov 07, 2019

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Balancing Automation with the Human Touch

Ronn Torossian

It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher level of technology. However, automation and artificial intelligence aren’t always able to fully replace many elements of work that require a “human touch”. So how can digital marketers strike a strong […]. The post Balancing Automation with the Human Touch appeared first on.

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Follow These 5 Steps to Start Building Your Content Strategy

Contently - Strategy

Imagine you’re planning a road trip. You’re excited for the adventure ahead, but you’re also nervous because there’s so much to consider. Luckily, we live in a world where information can be accessed with a simple click of a button. Have a question you’re trying to answer? Type it into a search engine. That checklist to help plan your route… content.

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Corrections: You get one shot in the modern media environment

Stephen Waddington

If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC. 72 people died in the tower block fire in West London in June 2017. Rees-Mogg is a Cabinet Minister and Leader of the House of Commons.

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Blogger Conferences: Top Events to Attend in November & December 2019

Cision

Treat yourself to a learning and networking opportunity before the year ends. There are plenty of conferences available to boost your blogging skills.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Advice From a 94-Year-Old Veteran of the Military and Public Affairs

PRSay

I’ve had many opportunities in my 20-plus years in public relations, and plenty of stories to go with them. Luckily, I have a family member with whom I can share every high and low. My 94-year-old grandfather, C.B. Perdue, is retired from the U.S. Air Force, where he spent most of his career in public affairs. He flew aboard Boeing B-17 Flying Fortress bomber planes in World War II.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Who is EKA? Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” W

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Media Moves at Bloomberg News & Business Insider, Meredith Corp Launches Newsletter for Millennial Women

Cision

Nicole Einbinder joins Business Insider, Nacha Cattan promoted at Bloomberg News, and more.

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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google.

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3 ways a PR firm helps when you have legal troubles

Agility PR Solutions

When you find yourself with legal issues, whether it’s something personal or because of issues with your business, your first instinct should be to call a lawyer. This will ensure you get the best possible advice on what your next moves should be, and you can hopefully minimize any damage caused, but should your next […]. The post 3 ways a PR firm helps when you have legal troubles appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Creativity for all (including education): Takeaways from EDUmax and AdobeMax

Karen Freberg

I just came back from a whirlwind of a trip to Los Angeles to attend Adobe MAX and EDUmax. Both of these events are two of my favorite industry events to attend to. I feel I have become quite the veteran in many ways – this is my fourth time heading to EDUMax and Adobe MAX – and each year – I always learn something new, meet some incredible professionals, and of course meet up with my friends at Adobe.

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Weed may be mainstream, but it’s still a challenge for marketers

Agility PR Solutions

The weed industry is booming and we have found ourselves in the middle of a cannabis goldrush. More and more states are legalizing cannabis not only for medical treatment, but for recreational use as well. Dispensaries are popping up everywhere. Lines are circling around the block as consumers look to participate in the newly legal […]. The post Weed may be mainstream, but it’s still a challenge for marketers appeared first on Agility PR Solutions.

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4 PR Resolutions to Make Now With 6 Weeks Left in the Year

Konnect Agency

2020 is on the horizon, and you’re probably thinking of what New Year’s resolutions you can make (and break…yikes!). Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. On that note, here are four PR-specific resolutions that brands should make before the New Year hits.

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ICYMI: Bulldog’s most popular posts from October

Agility PR Solutions

With fall’s chilly winds and the spookiest holiday of the year approaching, October proved to be on one of Bulldog Reporter’s biggest months of the year (so far). Topped off by our recap of one of marketing’s boldest recent plays—Burger King’s outright steal of rival McDonald’s’ South American cancer awareness campaign—we offered a bounty of […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Audiences & Accelerators: Your Go-To Marketing Databases

PR 20/20

Ready to drive strategy and performance? I’m convinced there are two databases every marketer needs at-the-ready to do so effectively. Audit your company’s (or client’s) audiences and accelerators. Create two living databases. And keep these databases updated. Need inspiration to get started on the work that will make everything else in your marketing realm fall into place?

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Why We Do What We Do

HMA Public Relations

The Golden Rule applies to business too! Once the work is done, there’s always more we can do to keep our clients happy. Read more from Autumn on how to go above and beyond our client expectations. The post Why We Do What We Do appeared first on HMA Public Relations.

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The top 25 newspapers based in Connecticut

Muck Rack

The top 25 newspapers based in Connecticut