Sun.Nov 03, 2019

5 ways social media has reshaped the PR industry

PR Daily

If you are a PR pro, you spend a lot of time on social media. Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources. Its influence is simply too large to ignore. With a global usership in the billions, social media has become one of the fastest growing industries in the world.

Media relations mentoring—it’s all on the record, all the time

Agility PR Solutions

Garry South, a hard-hitting political consigliere to then-California Governor Gray Davis, was decades ahead of his time: he never went off the record. In addition to helping a then-junior press guy (me) to stay “on-message,” it was a valuable reminder that you should act as if you are always on the record, because you are, […]. The post Media relations mentoring—it’s all on the record, all the time appeared first on Agility PR Solutions. Analysis Public Relations media relations

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Brand Reinvention: How You Know It’s Time to Rebrand

Meltwater - PR

Whether your company is a long-standing consumer business, B2B enterprise, or nonprofit, there may come a time to reinvent its public image. Knowing when and how to rebrand, however, is… Read More >>>. Enterprise Executives Marketing PR & Comms Planning & Strategy Social Listening

Writing pests

Prakkypedia

One of my favourite stories of last week was the story of disability advocate Sam Connor’s revamp of a website that was sorely in need of help. According to SBS online , when Connor “first saw the official website for The Royal Commission into Violence, Abuse, Neglect and Exploitation of People with Disability, she noticed a glaring issue — it wasn’t designed well for the very people it was built to help … The site was quite difficult for many people with disabilities to understand and use.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to tell your brand story through distinctive photography

PR Daily

To stand out from the crowd, ask key questions to identify your organization’s purpose and personality. Let the answers focus your lens on creating compelling visual narratives. . Telling your unique brand story requires you to find compelling people stories. . Viewers are savvy content consumers, and their BS detectors are finely honed. Take a risk by telling a story with emotion and intent, and your audience will respond. Know and share your brand’s image.

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More Trending

The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO.

Surprising new findings about sales and marketing alignment

Agility PR Solutions

Are sales and marketing teams showing signs of better alignment? New research from performance marketing consultancy LeadMD leverages hundreds of execs’ feedback to produce a study focused on quantifying the term “sales and marketing alignment,” and distilling the concept down into actionable tactics. The new Sales & Marketing Alignment Report (SMAR) was conducted in partnership with […].

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Job Training Never Ends: Why Continuing Education Matters

5W PR

Most of us are constantly in search of that proverbial feeling of “I made it”. Whether it’s reaching a new level of positioning at one’s job or working up to owning a business as an entrepreneur, we all have our own definitions of what it means to “make it”. One common pitfall that many fall into as their careers progress, however, is that of misplaced confidence and feeling that there is nothing left to learn. Consider the example of a Nike executive, Vanessa Garcia-Brito.

PR pulse: Do Americans support breaking up Big Tech?

Agility PR Solutions

Americans are concerned about how supersized tech companies handle personal information, and how their size and influence limits competition and innovation. For example, 71 percent are concerned about how Facebook handles personal data. Meanwhile, 49 percent say Amazon intentionally stifles competition, and 41 percent say the same about Apple. But new research bystrategic insights consultancy Grail […]. The post PR pulse: Do Americans support breaking up Big Tech?

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Promotion in Disguise?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Halloween was here and gone, but its effects live on. For kids, that may mean ongoing sugar rushes from a huge candy haul. For adults, it could be as serious as a DUI arrest after too much partying. However, one company you probably wouldn’t expect, stepped in to deter Halloween-related drunkenness.