Tue.Oct 08, 2019

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Follow These 4 Steps When Managing a Crisis

PRSay

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. Disaster has struck. Now what? This is the time for communications professionals to step up and take control. But how do you help manage when everyone from the CEO to your newest customer are in panic mode? You manage the crisis and you manage it well.

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Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop

Culpwrit

When Rich Jernstedt was honored by Chicago PRSA in 2015, he gave everyone “I Love Chicago PR” buttons before sharing his 10 rules describing the style of Chicago PR people. The 10th rule on Rich’s list is “Give Back.” As a mentor, Rich has been giving back to the profession his entire career so it […]. The post Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop appeared first on culpwrit.

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Gen Z’s self-reported stress could signal an opportunity for brick & mortar resurgence

Agility PR Solutions

Generation Z is a health-aware group, so it’s no surprise that they are more concerned with their mental and physical health than Millennials or Gen X. But the fact is, this young generation is self-reporting higher stress responses to both the news and social media—and according to new research from management consulting firm A.T. Kearney, […].

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What Dan Farkas Taught Us About Video Marketing

Solo PR Pro

In a recent webinar , Dan Farkas presented strategies for creating and managing a video content program. Below are 5 key things we learned from his presentation. You have the tools. You do not have to start from ground zero when developing a video strategy. If you are new to developing a video content program, you may be anxious about where to start.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The voice of branded social is changing—who’s handling yours?

Agility PR Solutions

Have you noticed the trend in branded social media away from traditional brand voice and tone, and towards more humorous content and lighthearted tone? It’s not a mistake, and for the brands getting it right, it means more followers and increased engagement. Take, for example, MoonPie. The nostalgic graham cracker and marshmallow sandwich has made […].

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5 ways to help creative teams adapt to technological change

Agility PR Solutions

Change is inevitable, but it isn’t always easy—especially in the workplace. It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert Half. The firm recently surveyed advertising and marketing managers about how their teams cope with […].

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My Advice for Attending Your First SPJ Valley Publicity Summit

HMA Public Relations

Are you already looking forward to next year’s SPJ Valley Publicity Summit? Check out Autumn's advice for attending your first summit. The post My Advice for Attending Your First SPJ Valley Publicity Summit appeared first on HMA Public Relations.

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6 questions with Nina Zipkin

Muck Rack

6 questions with Nina Zipkin

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3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing

Sword and the Script

For most businesses, organic search is the single largest source of web traffic. It’s often high-quality traffic too because that’s how people find things: they have a question and they search for answers. Organizations that publish content with answers to those questions have a solid chance of showing up in a search page with potential answers. In fact, you must publish content in order for it to be indexed and returned in response to search.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.