Muck Rack

SEPTEMBER 18, 2019

How to report your PR results to the executive team

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PR Insiders

SEPTEMBER 18, 2019

When economists and business people say the world is flat, they aren’t talking about concerns our ancestors had about sailing off the edge of the earth. Instead, “the world is flat” in a business context means that, thanks to rapid advances in technology and communication, entrepreneurs and companies are now part of a global […].

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Ronn Torossian

SEPTEMBER 18, 2019

The prevalence of myopia or nearsightedness in the worldwide population ranges from a low of 20% in the U.S. to as high as 90% in parts of Asia. Marketing myopia, on the other hand, doesn’t confine itself to geography and companies anywhere can lose sight of their goal by becoming self-confident and comfortable by relying […]. The post Is Your Marketing Myopic?

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PRSay

SEPTEMBER 18, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. It’s not uncommon to see and hear the term “hate speech” in 2019.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 18, 2019

As faith fizzles that our widely disparate political parties will ever be able to find common ground, who can we turn to for unity and stabilization? Could our favorite iconic brands be the ones to step up and save the day? Not only do consumers hope so—they’re expecting it. Indeed, new WE Communications research reveals […]. The post Consumers believe brands can help unite a divided world, new WE Comms study finds appeared first on Agility PR Solutions.

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Study Consumer Brand Branding 101

Agility PR Solutions

SEPTEMBER 18, 2019

Client relations is a major aspect of our jobs at PR agencies. I have personally had the pleasure of working with all sorts of clients during my decade-long tenure in the industry. While I can’t name any favorites (how’s that for PR spin?), I can say that my favorite clients have been those who are […]. The post 5 tips for working effectively with your PR agency appeared first on Agility PR Solutions.

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Critical Mention

SEPTEMBER 18, 2019

Organizations are often looking for ways to stay relevant online. Given social media’s continuous rise in popularity, some of its top platforms provide great opportunities to expand your company’s online interactions. From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness.

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Agility PR Solutions

SEPTEMBER 18, 2019

Life Alive quietly opened a flagship organic café near Boston University to showcase its new look and feel, and offer uplifting communal experiences. But the café’s soft opening went unnoticed by press months before PR was first engaged and it was already considered old news. With restaurants popping up every day—hundreds each year (Boston Restaurant […].

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Media Relations Media Publicity 84

Axia PR

SEPTEMBER 18, 2019

We put together action steps for you. It’s no secret that Facebook likes to keep its platform fresh and interesting for its users. The latest update will affect the 60 million active business pages Facebook currently has.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

SEPTEMBER 18, 2019

As flu season approaches, Annelise breaks down her recent experience getting a flu shot and how CVS marketed the service to her. The post Flu Season Marketing appeared first on HMA Public Relations.

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The Hoffman Agency

SEPTEMBER 18, 2019

By Stephanie Yang, Account Director, Hoffman Taiwan. On a burning hot summer day, Hoffman Taiwan held a housewarming party at our new office — which happens to have one of the best views of Taipei. The photo above, fit for a postcard, was taken from our office on the 30 th floor during the big event. Our team and client base in Taiwan have grown rapidly over the past year.

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