How PR pros miss the mark on SEO
SEPTEMBER 18, 2019
If the purpose of all your content creation and media outreach is to drive traffic to a website, you must have a firm grasp of best practices involving search engines. For marketers looking to engage digital audiences, search engine optimization is a crucial piece of the puzzle. Google’s opinion of your website can translate into value for your organization. However, you might be going about getting the attention of Google’s algorithm in wrongheaded and expensive ways.