Wed.Sep 18, 2019

How PR pros miss the mark on SEO

PR Daily

If the purpose of all your content creation and media outreach is to drive traffic to a website, you must have a firm grasp of best practices involving search engines. For marketers looking to engage digital audiences, search engine optimization is a crucial piece of the puzzle. Google’s opinion of your website can translate into value for your organization. However, you might be going about getting the attention of Google’s algorithm in wrongheaded and expensive ways.

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How to report your PR results to the executive team

Muck Rack

How to report your PR results to the executive team

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Is Global Recognition Important to Your PR & Marketing Strategy?

PR Insiders

When economists and business people say the world is flat, they aren’t talking about concerns our ancestors had about sailing off the edge of the earth. Instead, “the world is flat” in a business context means that, thanks to rapid advances in technology and communication, entrepreneurs and companies are now part of a global […]. The post Is Global Recognition Important to Your PR & Marketing Strategy? appeared first on News & Experts.

Is Your Marketing Myopic?

Ronn Torossian

The prevalence of myopia or nearsightedness in the worldwide population ranges from a low of 20% in the U.S. to as high as 90% in parts of Asia. Marketing myopia, on the other hand, doesn’t confine itself to geography and companies anywhere can lose sight of their goal by becoming self-confident and comfortable by relying […]. The post Is Your Marketing Myopic? appeared first on.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 steps to crafting an event that benefits both brand and talent

PR Daily

Marketers often play choreographer when envisioning just the right celebrity or performer to convey an organization’s values and message. Slip on your dancing shoes, and let’s get moving. Marketing agencies often work behind the scenes connecting organizations with talent to create unforgettable events. Like choreographers, they envision the stage, sparks, lights and the entire experience—before a single performer is even booked.

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More Trending

30 jobs in the PR and marketing world

PR Daily

A new study suggests shortening commutes and mitigating transportation hassles is a top way to improve recruitment and retention. Is your commute driving you to consider a career move? What matters most to an employee when it comes to an office or workplace? Do talented workers flock to organizations with the best catered snacks and beverages? What about perks like a gym in the building or a flexible workspace?

Don’t use two words or more, when one will do

Stephen Waddington

Excellent writing demands excellent editing. Here are some personal copywriting suggestions. What have I missed? I’m a student of David Ogilvy. The founder of the eponymous named agency Ogilvy & Mather is one of the sharpest copywriters of our time. In Ogilvy on Advertising first published in 1983 he imparts writing wisdom from his career. Use short words, short sentences and short paragraphs. […] If your writing is important get someone to review and edit it,” said Ogilvy.

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What women have inspired you?

PR Daily

Ragan’s Top Women in Communications Awards will honor the most influential women in communications. Nominate the inspiring women you work with—or yourself—by Nov. The post What women have inspired you? appeared first on PR Daily. Ragan Awards

Consumers believe brands can help unite a divided world, new WE Comms study finds

Agility PR Solutions

As faith fizzles that our widely disparate political parties will ever be able to find common ground, who can we turn to for unity and stabilization? Could our favorite iconic brands be the ones to step up and save the day? Not only do consumers hope so—they’re expecting it. Indeed, new WE Communications research reveals […]. The post Consumers believe brands can help unite a divided world, new WE Comms study finds appeared first on Agility PR Solutions. Public Relations reputation

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

PR Daily

Also: Merriam-Webster adopts nonbinary ‘they,’ FedEx speaks out on the U.S.-China China trade war, the worst crises of 2019, and a perfect ‘Princess Bride’ tweet. Good morning PR pros: Merriam-Webster is adopting the language of inclusion with its latest move: The nonbinary pronoun “they” is officially a part of its lexicon. The dictionary added more than 530 terms to its catalog, along with thousands of changes and updates.

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5 tips for working effectively with your PR agency

Agility PR Solutions

Client relations is a major aspect of our jobs at PR agencies. I have personally had the pleasure of working with all sorts of clients during my decade-long tenure in the industry. While I can’t name any favorites (how’s that for PR spin?), I can say that my favorite clients have been those who are […]. The post 5 tips for working effectively with your PR agency appeared first on Agility PR Solutions. Analysis Public Relations profession

Copywriters, are you committing these 7 deadly sins?

PR Daily

Writing for the web poses all sorts of hazards, from an overload of SEO to neglecting proofreading. Here’s how to identify—and avoid—these common missteps. Whether you’re working on your newsletter, blog, website or a social media caption, your efforts won’t much matter if the words on the screen alienate your audience. Today’s readers demand copy that’s entertaining, engaging and educational; anything less will be ignored. Here are seven common but damaging online writing sins to avoid: 1.

Best Food & Bev Campaign: Adam Ritchie mixes it up with influencer collabs

Agility PR Solutions

Life Alive quietly opened a flagship organic café near Boston University to showcase its new look and feel, and offer uplifting communal experiences. But the café’s soft opening went unnoticed by press months before PR was first engaged and it was already considered old news. With restaurants popping up every day—hundreds each year (Boston Restaurant […]. The post Best Food & Bev Campaign: Adam Ritchie mixes it up with influencer collabs appeared first on Agility PR Solutions.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Know When You’re Mentioned on Social Media and What to do About it

Critical Mention

Organizations are often looking for ways to stay relevant online. Given social media’s continuous rise in popularity, some of its top platforms provide great opportunities to expand your company’s online interactions. From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness. We urge organizations to leverage social interactions to maximize brand growth.

Hate Speech and Ethics: A 3-Dimensional Issue

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. It’s not uncommon to see and hear the term “hate speech” in 2019. The fact that it exists cannot be argued, but the larger question is, what exactly constitutes hate speech?

Facebook made a recent update that likely affected your company’s page

Axia PR

We put together action steps for you. It’s no secret that Facebook likes to keep its platform fresh and interesting for its users. The latest update will affect the 60 million active business pages Facebook currently has. Social media

Flu Season Marketing

HMA Public Relations

As flu season approaches, Annelise breaks down her recent experience getting a flu shot and how CVS marketed the service to her. The post Flu Season Marketing appeared first on HMA Public Relations. Featured Annelise Krafft coupon CVS flu shot pharmacy

Opening the Doors to Our New Digs in Taiwan ??

The Hoffman Agency

By Stephanie Yang, Account Director, Hoffman Taiwan. On a burning hot summer day, Hoffman Taiwan held a housewarming party at our new office — which happens to have one of the best views of Taipei. The photo above, fit for a postcard, was taken from our office on the 30 th floor during the big event. Our team and client base in Taiwan have grown rapidly over the past year. Starting with three staff members, we’re now making noise in the marketplace.

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