Sun.Sep 08, 2019

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics? How can you set those aside and have a sounder, more informed strategy tied to the bottom line?

7 steps to building an effective social media advertising calendar

Agility PR Solutions

As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies. Increasingly, successful companies are building social media advertising calendars as part of an automated process to help increase the impact and efficiency of their social media marketing approach. So never again miss an important date […]. The post 7 steps to building an effective social media advertising calendar appeared first on Agility PR Solutions.

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5 tips for producing professional-caliber DIY videos

PR Daily

Video content is all the rage online, but video production can be expensive and time-consuming. Here are some tips to help you produce your own videos cheaply. Want to achieve video content that gets noticed on social media, while staying on budget? Here are five ways to get professional results with DIY video content—even when your crew is just you. If you don’t want a scripted video, still make a plan.

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It’s always about the audience—the broader lesson of milkshake marketing

Agility PR Solutions

“A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” ” – John Henrik Clarke When I was a young PR professional, I was lucky enough to have a great mentor. Among the most important things he taught me was to always keep the audience in mind. […]. The post It’s always about the audience—the broader lesson of milkshake marketing appeared first on Agility PR Solutions. Analysis Public Relations brandin

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Well Do You Know Your Customer?

5W PR

Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an evolving industry, it’s important to find ways to be effective with a brand’s messaging and marketing strategy. Our question to you today is this: how well do you really know your client base or customers? Finding new opportunities to reach customers has become a higher priority than ever, particularly with the rise of the digital marketing age.

Who's to Blame for Opioid Abuse?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence ‘It’s hard to protect people from themselves.’ ’ That saying resonates with everyone from EMTs who wish motorists would wear seatbelts, to parents who demand that their kids “Stop climbing on that!” ” So, who’s responsible when a significant portion of the population harms itself with prescription painkillers?