PR Strategy: What You Need to Know About Earned and Owned Media
B2B PR Sense
SEPTEMBER 8, 2019
For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics? How can you set those aside and have a sounder, more informed strategy tied to the bottom line?