Tue.Aug 27, 2019

PR crisis? Here are dozens of tactics for limiting negative coverage

PR Daily

For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity. In a crisis, the flood of adverse coverage can seem endless. How, then, can PR reps minimize the flow of negative stories? Any honest PR advisor would tell clients that getting news outlets to stop negative coverage is impossible until the situation is resolved.

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All Marketing is NOT Content Marketing

Sword and the Script

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. Even experienced marketers make this mistake because they assume they already know what it is, after all, they’ve created a lot of content over their careers.

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How to avoid comms crisis turbulence

PR in High Definition

We all went on a summer holiday… or maybe not if you happened to book your flight with BA. Strikes and IT outages wreaked havoc this summer, with numerous cancellations and delays (in one instance, all apparently due to a plug being pulled out). Not only could this quickly turn your dream vacation into the holiday from hell, it’s also a PR person’s nightmare.

Instagram is Testing Hiding Likes: What This Means for Marketing  

Ronn Torossian

Last month, users in seven countries began testing a new experiment by the social media powerhouse Instagram. While posts typically show a running count of the number of likes they receive, this new initiative aims to get rid of those likes. On a platform where influencer marketing lives (and thrives) and where likes are an […]. The post Instagram is Testing Hiding Likes: What This Means for Marketing appeared first on.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How ‘communicating up’ helps you show top bosses your value

PR Daily

Regardless of scale, at every organization it’s crucial that every endeavor have merit. Finding viable metrics can be tricky, though. Try this approach to getting in sync with execs and proving your worth. After some 32 years of measuring communications efforts, I can definitively declare that the three most frequent words I’ve heard are “show my value.”. They are frequently preceded by “help me” “need to” “can’t” and “how to.”.

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How Medela and Ogilvy used Instagram to support new moms

PR Daily

An influencer campaign built an online support group for mothers seeking to breastfeed beyond the common three-week threshold. The award-winning team recounts its success. Medela and Ogilvy had a specific objective for their message: to help new moms keep breastfeeding for 22 days. Although most mothers (80%) want to breastfeed, one in four don’t make in past the first 21 days, according to research from the national Centers for Disease Control and Prevention. Hence, the 22-day benchmark. .

Sustainability & Success: The new role of business in today’s environmental debate

NewsWhip

[…]. The post Sustainability & Success: The new role of business in today’s environmental debate appeared first on NewsWhip. Brands Communications & PR business Environment sustainability Sustainable

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Are you an employee engagement rock star?

PR Daily

Share how you kept your workforce inspired and informed. Enter Ragan’s Employee Communications Awards by Oct. The post Are you an employee engagement rock star? appeared first on PR Daily. Ragan Awards

Today’s communicators are re-examining measurement methods—what are they finding?

Agility PR Solutions

Despite a robust economy and the mountains of consumer data at their fingertips, nearly three quarters (72 percent) of senior marketing executives in a new survey cited a business growth rate of less than 10 percent last year—confirming that efficient measurement is about more than just tracking campaign results. According to new research from The […]. The post Today’s communicators are re-examining measurement methods—what are they finding? appeared first on Agility PR Solutions.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Medela and Olgilvy used Instagram to support new moms

PR Daily

An influencer campaign built an online support group for mothers seeking to breastfeed beyond the common three-week threshold. The award-winning team recounts its success. Medela and Olgilvy had a specific objective for their message: to help new moms keep breastfeeding for 22 days. Although most mothers (80%) want to breastfeed, one in four don’t make in past the first 21 days, according to research from the national Centers for Disease Control and Prevention. Hence, the 22-day benchmark. .

Civic PR—4 ways to improve PR for your city 

Agility PR Solutions

Public relations is a term often associated with businesses or corporations trying to improve their image. However, it also applies to cities. As a city administrator, part of your job is to improve public and tourist perception of your town—but how do you change the opinions of the masses? You have a difficult job ahead […]. The post Civic PR—4 ways to improve PR for your city appeared first on Agility PR Solutions. Analysis Public Relations trends

AP Style: How relevant is it in 2019?

Communications Conversations

The AP Style folks recently made an earth-shattering change to its AP Style Standards: You no longer have to spell out “%” after a number. AUDIBLE GASP! That was actually close to the reaction I got from friends and colleagues on a LinkedIn post where I shared this news a few weeks ago. And, for good reason. Many of my friends and colleagues are now in the “more experienced” group. We grew up having AP Style beat into our heads by bosses and reporters.

10 Pearls of Career Wisdom From PRSA’s College of Fellows

PRSay

In honor of the 30th Anniversary of PRSA’s College of Fellows ( #Fellows30th ), members shared a “Pearl of Wisdom” — a piece of advice they were given that impacted their lives or careers and is something they pass on to others. . Steve Seekins, APR, Fellow PRSA, class of 1993: “In your developing career, it’s all about drawing circles and lines. Draw circles around the things you love doing and want to do more of, and draw lines through the things you hope you never have to do again.”

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Are you Crisis Ready? An interview with ACI Specialty Benefits

The Stalwart Blog

Dave Oates: Welcome to another Public Relations Security videocast where we talk with experts in and around Southern California and all things related to risk management and crisis communications. We’re privileged to have Gilbert Manzano , senior vice president of client partnerships at ACI Specialty Benefits. Dave Oates: Gilbert, thanks so much for the time. Appreciate it. Gilbert Manzano: Thanks so much, Dave. I appreciate it.

Do you have what it takes? How to know where you belong in PR

Muck Rack

Do you have what it takes? How to know where you belong in PR

Brand identity: How to maintain when a CEO or leader leaves

Public Relations Sydney

In the recently unfolded events where the three iconic judges of Masterchef Australia are having their role on the show discontinued after 11 years, there has been much uncertainty over the future of the program. The three had become key figures in representing the show, making it hard to imagine the show without them. How […]. The post Brand identity: How to maintain when a CEO or leader leaves appeared first on Public Relations Sydney.

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Where do clients come from?

HMA Public Relations

Public relations agencies rely on a steady stream of new clients; but where do they come from? Scott shares what he learned at a recent AAED luncheon about employment sectors in Arizona, that also double as PR hot spots. The post Where do clients come from? appeared first on HMA Public Relations. Featured Public Relations Arizona Association for Economic Development (AAED) Chris Camacho clients HMA PR HMA Public Relations Public Relations Agency Scott Hanson

PR pulse—do we need employers that share our political views?

Agility PR Solutions

More than half of employees think politics don’t affect productivity, but they also see little value in political discussion at work, according to new survey data from B2B ratings and reviews platform Clutch. Only 24 percent of employees think it’s important to work at a company that aligns with their political views, according to the […]. The post PR pulse—do we need employers that share our political views? appeared first on Agility PR Solutions. Public Relations trends

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How Online News Media Impacts your Business

Critical Mention

As your organization starts to grow, more companies will not only start to include it in word-of-mouth conversations, but online ones too. These conversations can form on a variety of mediums. The most popular including online newspapers, magazines, blogs, trade publications and forums. . For PR professionals, additional visibility can either be a good or a bad thing depending on the kind of coverage you receive.

Journalists on the move – Week of August 27th

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Duluth News Tribune: Kelly Busche (@kellybusche) has been hired to cover business and the business of healthcare. Newsweek: Cristina Maza (@CrisLeeMaza) has left. New York Times: Aisha Harris […]. The post Journalists on the move – Week of August 27th appeared first on Agility PR Solutions. Media Moves

Personality Test — The Big Five Aspects Scale

Doctor Spin

I enjoy exploring personality tests; it’s a guilty pleasure of mine. Below are my results (somewhat shortened down) from the personality test at Understand Myself as recommended by Jordan B. Peterson , clinical psychologist and Professor of Psychology at the University of Toronto.

Marketers: Simplify Your Approach to Strategic Planning (Interactive Assessment)

PR 20/20

Crafting a marketing strategy is not a light lift. With so many channels to choose from and endless data points to analyze, we could invest time and resources into thousands of areas. So where do you focus your efforts knowing that both time and resources are finite? It’s time to level set and prioritize those areas that are going to have the greatest impact on your marketing. Luckily, there’s a tool that will do the heavy lifting for you.

Knowledge is Power: How This Task Force Will Improve Public Relations

5W PR

Last month, 5WPR announced its formation of the Measurement and Analytics Task Force, which will serve to create and analyze even more streams of data to further serve its clients. In the decision to launch this Task Force, which is an agency-wide initiative, 5WPR wanted to find new wants to improve the services provided and help shape the future of the public relations industry. The truth is, we live in a digital age in which change is constant.

5 Tips for Solo Business Success

Solo PR Pro

Many solos initially hang out their shingle believing that their knowledge and expertise is all they need to succeed. However, doing the work and running a business are entirely different. You need more than technical expertise as you deal with all of the responsibilities inherent in being a solo PR pro. While volumes of books have been devoted to business success, below are five practical tips that you can put to use immediately. . Develop Habits.

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

“A lie can travel halfway around the world while the truth is still putting on its shoes.”. This famous quote, often attributed (rightly or wrongly) to Mark Twain, illustrates a human susceptibility to sensationalism and speculation over researched fact. In a digital age increasingly free of traditional informational gatekeepers, it often seems as if lies pilot a jet while the truth rides a scooter.

Learn How Mentoring is a Win-Win in a Financial Planning Office

Maine PR Maven

Kevin Frisbie is the owner of Frisbie & Associates and is one of Maine’s top financial advisors. On The PR Maven Podcast, he discusses why he feels mentorship is so important for success to any career path. The post Learn How Mentoring is a Win-Win in a Financial Planning Office appeared first on | The PR Maven. Personal Branding Podcast

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

“A lie can travel halfway around the world while the truth is still putting on its shoes.”. This famous quote, often attributed (rightly or wrongly) to Mark Twain, illustrates a human susceptibility to sensationalism and speculation over researched fact. In a digital age increasingly free of traditional informational gatekeepers, it often seems as if lies pilot a jet while the truth rides a scooter.

The Value of Emotional Currency

Maine PR Maven

On The PR Maven® Podcast episode 24, Nancy spokey with David Lee, owner of Human Nature@Work and an internationally recognized authority on organizational and managerial practices that optimize employee performance. He shared some excellent tips on how to better understand your co-workers and employees. The post The Value of Emotional Currency appeared first on | The PR Maven. Building Relationships Personal Branding

August’s tech and comms news

PR in High Definition

Firefly’s Tim Williams has last month wrote about the gathering pace of deepfakes. The term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form. Highlighting this deepfake danger is a video clip of Bill Hader who’s face morphs into Tom Cruises and Seth Rogan as he does his impressions of them. More on this story in The Guardian.

Infographic: Do’s and don’ts for social media marketers

PR Daily

Reaching out through your preferred platforms comes with plenty of risks. Here are some missteps that can derail your efforts to convince and engage online audiences. Every interaction with a customer poses a risk to your brand. With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human.

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics. Good morning, PR pros: Starbucks has published its brand guidelines , which gives a peek into how the iconic brand uses colors, font, images and brand voice to evoke feelings and connect with consumers. Where each piece lands on this scale depends on where we’re meeting our customer along their journey,” the guide reads.

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