PR crisis? Here are dozens of tactics for limiting negative coverage
AUGUST 27, 2019
For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity. In a crisis, the flood of adverse coverage can seem endless. How, then, can PR reps minimize the flow of negative stories? Any honest PR advisor would tell clients that getting news outlets to stop negative coverage is impossible until the situation is resolved.