Mon.Aug 05, 2019

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Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE.

Industry 217
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The Rise of Meme Marketing And What It Means For PR

The Resolution Blog

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. For a recent PR Resolution podcast, we chatted to proclaimed “Meme Kings” Elliott Kurjan and Ricky Williams, the brains behind major meme-heavy Instagram accounts LadBible […].

Marketing 149
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Spotcheck: Your Conversion Funnel

5W PR

Your conversion funnel is the path your visitors take from arriving at your store through to finalising their purchases. It is also a leaky bucket, and you need to keep an eye on it if you have even modest sales goals. With every step, there is an opportunity for water (visitors) to escape the bucket (funnel) thanks to those pesky, pesky holes. Still, do you start running from the well in a bid to save more water, or should you take the time to repair the leaky bucket once and for all?

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The Rise of Meme Marketing And What It Means For PR

The Resolution Blog

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. For a recent PR Resolution podcast, we chatted to proclaimed “Meme Kings” Elliott Kurjan and Ricky Williams, the brains behind major meme-heavy Instagram accounts LadBible and UniLad.

Marketing 120
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How PR pros can set themselves up for their next role

Muck Rack

How PR pros can set themselves up for their next role

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PR and Technology 2019 Trends

Solo PR Pro

There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication.

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How Blogging Got Me to Publish a Book and How You Can Do It Too

Inbound PR

When I was in my first year at university, I fell in love with marketing and communications and specifically, PR. This was unusual as I was doing a BA in International Business and most students with such a degree tend to choose finance or consulting as a career. But authors like Brian Solis and David Meerman Scott helped me make my choice. I decided to follow their footsteps and set myself a goal: One day, I will publish a book about PR with Wiley.

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#MediaMonday – Ashley Flood

HMA Public Relations

Today’s #MediaMonday features Ashley Flood, managing editor at KTAR News. She is the eyes and ears of the newsroom, working alongside reporters, editors and anchors to […] The post #MediaMonday – Ashley Flood appeared first on HMA Public Relations.

Report 55
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What End of Summer Sales Signify to a Publicist

Konnect Agency

It’s time to prepare for end of summer sales success! Excuse the typo…the Nordstrom Anniversary Sale just wrapped up, along with a host of end-of-season sales currently hitting, marking the shift from summer to the beginning of fall. As seasons change (for states other than sunny California), August is a perfect time to bridge the gap from the summertime mindset and prepare yourself, your accounts and clients for success as we head into the last quarter of the year.

Agency 40
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Your CEO doesn’t have to post his own articles to be effective on LinkedIn

Communications Conversations

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. And, I’ve noticed a few more prominent CEOs taking a more active stance in social recently. Shelly Ibach, CEO and president of Sleep Number (client) comes to mind. In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand.