Fri.Jul 05, 2019

Why AI isn’t ready for the spotlight in PR—yet

PR Daily

Machine learning and neural networks offer huge potential for PR pros to learn about their audiences and respond decisively. However, humans are still needed to guide these systems. Artificial Intelligence represents a revolution for public relations.

What were the most engaged stories for Pride 2019?

NewsWhip

[…]. The post What were the most engaged stories for Pride 2019? appeared first on NewsWhip. Communications & PR Digital Journalism

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4 ways to make your boring product sexier

PR Daily

Focus on being helpful, and inject a bit of personality into your copy. Also, ruthlessly chop out buzzwords and jargon. Compelling content can deliver meaningful business results for any company, in any industry—but some may have to work a bit harder to arouse interest. Certain industries, topics or products are naturally fresh, flashy or alluring, but what about annuities? How can you make tax returns or estate planning sexy?

ACTING UP? Meghan and Harry are acting like ‘Hollywood A-listers’ by keeping baby Archie’s christening private, PR expert claims

Mark My Words

The Sun. Borkowski, a public relations consultant, said the decision to keep the press and public out of the celebration was all part of their carefully planned media strategy. Unlike the christenings of Kate Middleton and Prince William’s three children, Harry and Meghan are excluding the cameras, and will only release only a few select photographs.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Did you champion an underfunded cause or organization?

PR Daily

PR Daily’s Nonprofit PR Awards recognizes the best nonprofit campaigns, partnerships and creative PR content. Get started on your submission now. The post Did you champion an underfunded cause or organization? appeared first on PR Daily. PR Daily Awards

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Bringing the past back to life – CEWE Life in Colour Campaign

Prohibition

CEWE Life in Colour Campaign. Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. In Q1 of 2019, working with our client CEWE UK, we were briefed to deliver a campaign that would uphold CEWE’S position as AN industry expert, maximise brand awareness in the UK, strengthen existing partnerships and forge new relationships with the media and photography influencers.

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The Do’s and Don’ts of Headline Writing

Action PR

The aim of a press release is to promote something specific and grab a journalist’s attention so they seek you out for more information. It needs to be simple, easy-to-read and quickly understood by the reader. The headline is critically important. It must immediately engage a journalist enough to want to read on. If it doesn’t, your story could end up in the bin. At Action PR, we write a lot of press releases. Here’s our list of the Dos and Don’ts of headline writing.

What is “strategy” anyway, Mark Ritson?

Wildfire

Cue eyerolls from my colleagues when I start talking about Mark Ritson again…. Mark Ritson is one of the world’s leading authorities on marketing. For me, he’s singularly influenced the way I view the whole industry. I mean, the man’s a genius — an adjunct professor in marketing at Melbourne Business School for the past 15 years, a PhD in marketing from Lancaster University, and a couple of decades’ worth of consultancy experience with some of the world’s biggest brands.