ImPRessions - Crenshaw Communications

APRIL 30, 2019

One of the top issues tech PR people are helping clients deal with today is that of diversity. In particular, the artificial intelligence (AI) sector is facing deserved and overdue scrutiny about their commitment to diversity and inclusion. As companies continue to talk about their AI, machine learning and data science capabilities, journalists are asking tougher questions about the way these technologies are built.

Company 168

Company Ethics Google Facebook 168

Agility PR Solutions

APRIL 30, 2019

It goes without saying that no modern business is immune to negative reviews. Nowadays, thanks to social media and different review sites, customers are allowed to express their opinion and give feedback about a product or a service. And, of course, both positive and negative feedbacks are allowed. However, usually, the disgruntled ones are who […].

Course 126

Course Social Media Media Analysis 126

PRSay

APRIL 30, 2019

April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process. I pursued the APR because I viewed it as a valuable “extra” that conveys my serious commitment to the profession. My journey began at a U.S. Marine Corps public affairs conference in New Orleans in 2011. I sat in the audience of roughly 200 Marine Corps public affairs officers and observed a debate on the value of sending them to a newly-formed, yearlong master’s degree program

Public Affairs 117

Public Affairs Publicity Conference Training 117

Communications Conversations

APRIL 30, 2019

Talk to anyone about influencer marketing for more than five minutes and inevitably the topic comes up: How do you find and research your influencers? It’s a good question. Researching and identifying the right influencers to work with might be THE key to success in influencer marketing. And, if you listen to many in the influencer marketing “industry” you’ll hear a common refrain: you need to use XYZ tool.

Tools 111

Tools Twitter Local Pitching 111

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. First, I believe there’s a need and niche to be filled – innovation in the PR space is getting interesting again. Second, I have a background with PR tech, having spent several (hands-on) years at in-house at Vocus as their PR director.

Industry 85

Industry Media Technology Employee 85

Inbound PR

APRIL 30, 2019

Content Marketing has been around for quite some time. We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. Content has become a business asset. In fact, 88% of B2B content marketers say that creating content makes their audience view their organisation as a credible and trusted resource.

Infographics 66

Infographics Content Marketing B2C B2B 66

Agility PR Solutions

APRIL 30, 2019

Diversity and inclusion (D&I) are strong factors for would-be clients and consumers, as well as job prospects—so why aren’t top execs held more accountable for their own D&I actions when their salaries are being negotiated? More than half (52 percent) of board directors say diversity and inclusion metrics should be a factor in determining compensation […].

Consumer 60

Consumer Brand Branding Publicity 60

Muck Rack

APRIL 30, 2019

How Cannes Lions uses Muck Rack to achieve their PR goals

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97

HMA Public Relations

APRIL 30, 2019

When the Arizona Diamondbacks traded beloved first-baseman Paul Goldschmidt, he took out a full-page ad in the Arizona Republic to thank the fans for their years […]. The post Rosen’s PR Scores Big appeared first on HMA Public Relations.

Publicity 56

Publicity 56

Advertisement

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Communications

Critical Mention

APRIL 30, 2019

When you’re creating an editorial calendar as a content marketer, it can often be challenging to put a fresh spin on evergreen content. Beyond writing about trending, newsworthy topics from Google News or refreshing your blogs for the current year, it’s challenging to keep writing about topics related to your industry if you’re not in a “sexy” industry like entertainment.

Industry 87

Industry How To Writing Content Marketing 87

Solo PR Pro

APRIL 30, 2019

Starting a solo PR pro business does not mean that you have to work on your own. In fact, many solos today employ some help in running their solo business from VAs to strategic partners to part time employees. In the early stages of your business, you will likely work largely on your own as you build your client base. As your business grows you will find that it becomes difficult to manage the work and inevitable administrative and back office tasks all on your own.

Employee 49

Employee Infographics Social Media Media 49

Critical Mention

APRIL 30, 2019

When you’re creating an editorial calendar as a content marketer, it can often be challenging to put a fresh spin on evergreen content. Beyond writing about trending, newsworthy topics from Google News or refreshing your blogs for the current year, it’s challenging to keep writing about topics related to your industry if you’re not in a “sexy” industry like entertainment.

Industry 73

Industry How To Writing Content Marketing 73