PRSay

APRIL 8, 2019

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of April being APR Month, we posed the following question: “Why did you decide to pursue Accreditation in Public Relations?” . For more information about APR month and the Accreditation process, visit this link. “Having been a practitioner for 25 years, I had always wanted to apply for my APR, but never found time to do so.

Public Affairs 145

Public Affairs Healthcare Ethics Corporate 145

Agility PR Solutions

APRIL 8, 2019

More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business. Most small businesses (63 percent) however, do invest in […].

Small Business 138

Small Business Social Media Strategy Marketing 138

Stuart Bruce

APRIL 8, 2019

Most public relations professionals now acknowledge the importance of paid media, alongside earned, shared and owned – PESO. But for earned media to work there … The post PR and ad-blocking – don’t do it appeared first on Stuart Bruce.

Media 68

Media Publicity Ethics Corporate 68

Agility PR Solutions

APRIL 8, 2019

The majority of global PR practitioners surveyed in a new report predict the next few years will bring dramatic change to the communication industry. Eighty-three percent believe technological innovations will be a powerful driver of that change—and most believe not all of it will be good. The fourth annual 2019 USC Annenberg Global Communications Report, […].

Survey 123

Survey Technology Report Industry 123

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Muck Rack

APRIL 8, 2019

SEO for public relations: A brief guide for communicators

SEO 115

SEO Publicity Communications 115

David PR Group

APRIL 8, 2019

How you respond to a crisis often impacts your business more than the crisis itself. Evidence of this emerged last week with two high-profile incidents in the travel industry. First, Southwest Air lines , typically a reputational darling, got dinged for its handling of passenger complaints following the grounding of the Boeing 737 Max 8 aircraft. Next, Airbnb took a hit after reacting too slowly when a family found a hidden camera in the room they were renting.

Crisis 57

Crisis Airlines Reputation Travel 57

Agility PR Solutions

APRIL 8, 2019

In today’s fast-moving, consumer-centric brand landscape, it takes a unique convergence of elements to generate substantial growth, especially for the largest brands in the world. According to findings from brand valuation consultancy Brand Finance, this year’s leader doubled in brand value over the past year, growing faster than any other brand in the U.S.

Company 73

Company Brand Branding Consumer 73

Axia PR

APRIL 8, 2019

In public relations, the term “media” relates to different channels a company or brand might use to attract new customers. When distributing messages and increasing brand awareness, you’ll improve your reach by using all the available types of media.

Media 48

Media Media Relations Brand Branding 48

Agility PR Solutions

APRIL 8, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown […].

Healthcare 60

Healthcare Marketing Agency Brand 60

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HMA Public Relations

APRIL 8, 2019

Today’s #MediaMonday comes to us from Robin Sewell, host of Arizona Highways TV, which explores the people and places that make our state extraordinary. The show […]. The post #MediaMonday – Robin Sewell appeared first on HMA Public Relations.

Publicity 48

Publicity 48

Agility PR Solutions

APRIL 8, 2019

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: hires John Hendrickson (@JohnGHendy) as Senior Editor covering politics. He’s based in New York. Los Angeles Times: hires Shani Hilton (@shani_o) as Deputy Managing Editor for […].

Twitter 60

Twitter Industry Media 60

The Hoffman Agency

APRIL 8, 2019

We have a program in the Agency called HAMoment that encourages the general manager or office head to take everyone away from work for a half day of fun. Our Japan team recently experienced a HAMoment, spending an afternoon in Ueno Park (????) during the height of Cherry Blossom season. Even though there weren’t exactly spring-like temperatures — topped out at 56 degrees Fahrenheit — everyone still enjoyed the beauty of cherry blossoms, albeit, bundled up in jackets.

Agency 28

Agency Blogging 28

The Hoffman Agency

APRIL 8, 2019

Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his job was to invest his budget not in those markets where they were established today, but in those which showed greatest future potential. That made a lot of sense. Logically there should be less need to invest in marketing in a country where a company is already well-established, and more upside from those where it isn’t.

Publicity 28

Publicity Agency Trade Shows Resources 28

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer