Sun.Mar 03, 2019

5 key trends to watch in data-driven marketing this year

Agility PR Solutions

Coming out of AdExchanger’s recent Industry Preview event in New York City, Equifax Data-Driven Marketing general manager Mykolas Rambus shared his list of Trends to Watch in Data-driven Marketing in 2019 to help business leaders shape their marketing approach and investment decisions. “In 2019, brands will continue to need both the macro picture and a robust personal economics […].

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Letter from Tarset: Management isn't for everyone, but foreplay is

Stephen Waddington

Foreplay in B2B marketing, inbound PR, personal learning, endings and beginnings, #CommsSchool and a birthday fundraiser. Sarah and I spent the weekend in a yurt in Tarset, Northumberland. We headed north on Friday with big ambitions and a long to-do list. We spent Friday night in a cracking pub and Saturday walking the border fells. In the event we managed to order the booze for our upcoming wedding and not a lot else. Sometimes idleness is a good thing. ??

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New report ranks top brand leaders in activating influencer conversations

Agility PR Solutions

Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations. According to this year’s TotalSocial® Brand Awards from social intelligence data and analytics firm Engagement Labs, Skype and Regions Bank as the top brands most successful with everyday influencers both online (via social media) and offline (via […].

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Infographic: How to optimize your social media images

PR Daily

Key design principles can help viewers find what’s important in your image and make sure your online content is working smarter, as well as harder. Consider these insights. Are your social media followers seeing what you want them to see? Good design helps viewers recognize what is important in your content. Lines, balance and color can draw the eye to a focal point—or used improperly, they can lead to confusion.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How beauty brands can cut through trade show noise

Agility PR Solutions

“Beauty’s voice speaks gently.” Despite Nietzsche’s soft prose, you don’t have to listen too closely to know that there is no single voice speaking for the beauty industry. Natural hair and pink hair, skin tone and 90’s glitter, ingestible beauty and high tech devices are all trending. Influencers are becoming brand owners, and cosmetic giants are siphoning […]. The post How beauty brands can cut through trade show noise appeared first on Agility PR Solutions.