Thu.Feb 28, 2019

article thumbnail

How To Detect The Risk Of Negative Virality

Melissa Agnes

A common fear when it comes to issue and crisis management is the uncertainty around virality. Which makes sense. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. But what if I told you that it doesn’t have to catch you by surprise? That there is a Crisis Ready TM Formula that can help your team quickly detect the heightened probability of negative virality in real-time.

Viral 179
article thumbnail

What to Do When Pitching Feels Like Following an Old Recipe

PRSay

When I question PR practitioners about their pitching habits, they often respond in the same way. It goes like this: After I ask “Why do you introduce yourself in the first sentence?” or “Why are you including everyone’s job title?” in one of my workshops, they’ll pause and usually say, “That’s the way my first boss always did it.”. This reminds me of an old story I once heard about a newly-married couple.

Pitching 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Successfully Manage a Global Newsroom

Presspage

The concept of an online newsroom is nothing new to communicators. While content may differ from one organization to another, the premise is the same: a communications hub that connects the organization with its audiences. However, in today’s world the newsroom has expanded into a global hub of information and through channels such as social media, sharing news and stories is faster and reaches more people than ever before.

How To 90
article thumbnail

Measuring ROI on social continues to be a major challenge for marketers

Agility PR Solutions

Despite the rise in available data and overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. But why? Are most marketers struggling to build a concise measurement infrastructure that goes beyond what the native platforms will tell us? Or is it that […].

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Day in the life: Get to know Laura Markofsky, vice president, MSL

Muck Rack

Day in the life: Get to know Laura Markofsky, vice president, MSL

115
115

More Trending

article thumbnail

Showpad hires Firefly Germany for communications campaign creating Sales Enablement category

PR in High Definition

Showpad , the all-in-one platform for sales enablement, has awarded its PR budget for Germany, Austria and Switzerland to pan-European PR agency Firefly Communications Group. The Munich team has been responsible for press and public relations in the three countries since 15th January. Showpad was founded in Belgium in 2011 and its platform supports sales and marketing teams in working together more efficiently and selling more successfully.

article thumbnail

How to make customer insights a true ‘thought partner’ of the entire organization

Agility PR Solutions

Understanding customers is crucial to develop winning strategies, create a superior customer experience and drive innovation. These insights tell a company what their customers value, to what extent their business delivers it, how market trends and consumer needs evolve, and which levers they can pull to improve their performance relative to competitors.

How To 66
article thumbnail

Podcasting – the art of story

HMA Public Relations

I’m teaching an intro to social media class at Phoenix College. My students included re-careering adults, returning students and typical college-age kids. Throughout the class, we […]. The post Podcasting – the art of story appeared first on HMA Public Relations.

article thumbnail

11 Facebook Ad Design Tricks to Boost Your Engagement

Critical Mention

It’s no easy task for marketers to create Facebook ad designs. There’s so much to take into consideration that it’s no surprise that brands and marketers alike have to go back to the drawing board time and time again. But not to fear! We have 11 tricks up our sleeve for you to create awesome Facebook ad designs that will wow your customers and target audience alike!

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Here's Why Your Static Premium Content Won't Cut It Anymore— And How to Future-Proof It With Interactive Content

PR 20/20

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. On the marketing side, we’re able to gate our content behind a form to gain rich lead generation intelligence, like basic contact information, persona type, content interests or funnel stage.

eBook 48