Thu.Feb 28, 2019

12 recent AP style changes

PR Daily

Abiding by journalists’ preferred writing rulebook is a huge first step toward getting your pitch read. Heed these fresh updates. Keeping pace with AP Stylebook guidance is a tremendous way to catch a journalist’s eye. Following AP style also keeps your writing tidy, clear and concise, so let’s dig into some recent changes and clarifications: Elections. Associated Press journalists David Scott and Jerry Schwartz joined @APStylebook to discuss style questions for politics and polling.

How To Detect The Risk Of Negative Virality

Melissa Agnes

A common fear when it comes to issue and crisis management is the uncertainty around virality. Which makes sense. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. But what if I told you that it doesn’t have to catch you by surprise? That there is a Crisis Ready TM Formula that can help your team quickly detect the heightened probability of negative virality in real-time. Well, good news!

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A journalist dissects a lousy pitch and a good one

PR Daily

Culled from a recent PR Daily webinar, this analysis can help PR pros avoid the lethal missteps that send story offerings straight to the trash bin. Land that coveted coverage with this advice. This article originally appeared on PR Daily in March of 2018. The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic.

Day in the life: Get to know Laura Markofsky, vice president, MSL

Muck Rack

Day in the life: Get to know Laura Markofsky, vice president, MSL


How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How storytellers must adjust for B2C or B2B audiences

PR Daily

Is your audience primed for your message or do you have to put in extra work to get them on your side? Consider these differences between industry insiders and a broader consumer base. The intrinsic differences between consumers and businesses looking for a service requires communicators to modify their approach. No matter what you’re writing, your first consideration should be your audience.

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More Trending

How content marketing bolsters your public speaking

PR Daily

Make the most of your conference appearance with a publication schedule both before and after your event. Here are some tips for what can help boost visibility. To some, public speaking comes naturally. If you’re one of these rare specimens of humankind, we’re impressed. A lot goes into preparing for a speaking engagement that finally comes together when you take that first breath and start talking.

What to Do When Pitching Feels Like Following an Old Recipe


When I question PR practitioners about their pitching habits, they often respond in the same way. It goes like this: After I ask “Why do you introduce yourself in the first sentence?” or “Why are you including everyone’s job title?” in one of my workshops, they’ll pause and usually say, “That’s the way my first boss always did it.”. This reminds me of an old story I once heard about a newly-married couple.

How best to close an email?

PR Daily

Obscure signoffs can irk the recipient. They might even doom your future pitches to the spam folder. Here’s how to reply. A colleague of mine recently received an email that concluded: V/r. What, she wondered, was V/r? Virtual reality ? Violently reactionary ? Vocally resentful ? With the help of a team of British codebreakers and a clattering 1940s-era computer, she eventually deduced that the emailer meant, “Very respectfully.”.

4 tips for marketing your business to potential employees

Agility PR Solutions

Your employees are the backbone of your business. Without them, you’re going to have a lot of work to do! When it comes to hiring, of course, you want the best people to work for you, but how do you convince them? Much like selling your products or services to potential customers, you also have […]. The post 4 tips for marketing your business to potential employees appeared first on Agility PR Solutions. Public Relations marketing

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Showpad hires Firefly Germany for communications campaign creating Sales Enablement category

PR in High Definition

Showpad , the all-in-one platform for sales enablement, has awarded its PR budget for Germany, Austria and Switzerland to pan-European PR agency Firefly Communications Group. The Munich team has been responsible for press and public relations in the three countries since 15th January. Showpad was founded in Belgium in 2011 and its platform supports sales and marketing teams in working together more efficiently and selling more successfully.

How to make customer insights a true ‘thought partner’ of the entire organization

Agility PR Solutions

Understanding customers is crucial to develop winning strategies, create a superior customer experience and drive innovation. These insights tell a company what their customers value, to what extent their business delivers it, how market trends and consumer needs evolve, and which levers they can pull to improve their performance relative to competitors. A new survey of […].

Podcasting – the art of story

HMA Public Relations

I’m teaching an intro to social media class at Phoenix College. My students included re-careering adults, returning students and typical college-age kids. Throughout the class, we […]. The post Podcasting – the art of story appeared first on HMA Public Relations. PR and HMA PR

How to Successfully Manage a Global Newsroom


The concept of an online newsroom is nothing new to communicators. While content may differ from one organization to another, the premise is the same: a communications hub that connects the organization with its audiences. However, in today’s world the newsroom has expanded into a global hub of information and through channels such as social media, sharing news and stories is faster and reaches more people than ever before.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

11 Facebook Ad Design Tricks to Boost Your Engagement

Critical Mention

It’s no easy task for marketers to create Facebook ad designs. There’s so much to take into consideration that it’s no surprise that brands and marketers alike have to go back to the drawing board time and time again. But not to fear! We have 11 tricks up our sleeve for you to create awesome Facebook ad designs that will wow your customers and target audience alike!

Infographic: 5 types of emails every organization should use

PR Daily

Email marketing is economical and effective—but marketers worry about overloading readers. Here are the basic approaches that you should consider sending your customers. Email is still an effective marketing channel, but it’s crucial that marketers exercise caution when reaching out online. Spam filters and email watchdogs are policing how companies try to break through, and overusing this tactic can backfire. However, industry experts say email still has an important role to play.

Here's Why Your Static Premium Content Won't Cut It Anymore— And How to Future-Proof It With Interactive Content

PR 20/20

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. On the marketing side, we’re able to gate our content behind a form to gain rich lead generation intelligence, like basic contact information, persona type, content interests or funnel stage. Armed with that info, we can then enroll leads into future marketing programs that are most relevant to them.

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