Thu.Feb 28, 2019

12 recent AP style changes

PR Daily

Abiding by journalists’ preferred writing rulebook is a huge first step toward getting your pitch read. Heed these fresh updates. Keeping pace with AP Stylebook guidance is a tremendous way to catch a journalist’s eye.

Measuring ROI on social continues to be a major challenge for marketers

Agility PR Solutions

Despite the rise in available data and overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. But why?

A journalist dissects a lousy pitch and a good one

PR Daily

Culled from a recent PR Daily webinar, this analysis can help PR pros avoid the lethal missteps that send story offerings straight to the trash bin. Land that coveted coverage with this advice. This article originally appeared on PR Daily in March of 2018.

What to Do When Pitching Feels Like Following an Old Recipe

PRSay

When I question PR practitioners about their pitching habits, they often respond in the same way. It goes like this: After I ask “Why do you introduce yourself in the first sentence?” or “Why are you including everyone’s job title?”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Infographic: 5 types of emails every organization should use

PR Daily

Email marketing is economical and effective—but marketers worry about overloading readers. Here are the basic approaches that you should consider sending your customers. Email is still an effective marketing channel, but it’s crucial that marketers exercise caution when reaching out online.

More Trending

How content marketing bolsters your public speaking

PR Daily

Make the most of your conference appearance with a publication schedule both before and after your event. Here are some tips for what can help boost visibility. To some, public speaking comes naturally. If you’re one of these rare specimens of humankind, we’re impressed.

Day in the life: Get to know Laura Markofsky, vice president, MSL

Muck Rack

Day in the life: Get to know Laura Markofsky, vice president, MSL

123
123

How storytellers must adjust for B2C or B2B audiences

PR Daily

Is your audience primed for your message or do you have to put in extra work to get them on your side? Consider these differences between industry insiders and a broader consumer base.

B2C 152

4 tips for marketing your business to potential employees

Agility PR Solutions

Your employees are the backbone of your business. Without them, you’re going to have a lot of work to do! When it comes to hiring, of course, you want the best people to work for you, but how do you convince them?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How best to close an email?

PR Daily

Obscure signoffs can irk the recipient. They might even doom your future pitches to the spam folder. Here’s how to reply. A colleague of mine recently received an email that concluded: V/r. What, she wondered, was V/r? Virtual reality ? Violently reactionary ? Vocally resentful ?

Showpad hires Firefly Germany for communications campaign creating Sales Enablement category

PR in High Definition

Showpad , the all-in-one platform for sales enablement, has awarded its PR budget for Germany, Austria and Switzerland to pan-European PR agency Firefly Communications Group. The Munich team has been responsible for press and public relations in the three countries since 15th January.

Podcasting – the art of story

HMA Public Relations

I’m teaching an intro to social media class at Phoenix College. My students included re-careering adults, returning students and typical college-age kids. Throughout the class, we […]. The post Podcasting – the art of story appeared first on HMA Public Relations. PR and HMA PR

11 Facebook Ad Design Tricks to Boost Your Engagement

Critical Mention

It’s no easy task for marketers to create Facebook ad designs. There’s so much to take into consideration that it’s no surprise that brands and marketers alike have to go back to the drawing board time and time again. But not to fear!

How to Successfully Manage a Global Newsroom

Presspage

The concept of an online newsroom is nothing new to communicators. While content may differ from one organization to another, the premise is the same: a communications hub that connects the organization with its audiences.

How To 104

Here's Why Your Static Premium Content Won't Cut It Anymore— And How to Future-Proof It With Interactive Content

PR 20/20

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader.

eBook 69

How to make customer insights a true ‘thought partner’ of the entire organization

Agility PR Solutions

Understanding customers is crucial to develop winning strategies, create a superior customer experience and drive innovation. These insights tell a company what their customers value, to what extent their business delivers it, how market trends and consumer needs evolve, and which levers they can pull to improve their performance relative to competitors. A new survey of […].