Mon.Dec 10, 2018

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Voice over trend predictions for 2019—and the impact on marketing

Agility PR Solutions

Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns? A new report from voice over products and services marketplace Voices.com, 2019 Future Trends in Marketing, Advertising and Voice Over, showcases the top trends the firm is predicting for the next 12 months. “With daily screen time reaching […].

Trends 144
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Q&A with Raidious: How PR can adopt a nimble, data-led mindset

NewsWhip

As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. PR is a rapidly changing industry. While the top eight PR firms have seen a 0.8 percent decrease in their revenue growth this year, small and mid-size have emerged victorious in 2018. Raidious is one agency that […]. The post Q&A with Raidious: How PR can adopt a nimble, data-led mindset appeared first on NewsWhip.

Data 131
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Crisis lessons—how crisis-mode learnings inform stronger biz strategy

Agility PR Solutions

As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos. New research from strategic coalition Brightline Initiative outlines key practices and recommendations to improve strategy implementation capabilities, as well as insights for how to leverage crisis experiences and […].

Crisis 107
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How to Increase Twitter Reach

Brand24

Learn how to increase your organic Twitter reach with these 12 easy steps and build a robust social media presence!

Twitter 113
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 ways to infuriate journalists with your online newsroom

Agility PR Solutions

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility? Or, is your online newsroom a forbidding media nightmare – a […].

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New APCO study shows corporate execs ill-prepared for future 

Agility PR Solutions

A tumultuous and unpredictable business landscape has corporate decision makers feeling a little insecure about the future of their company. Only 4 in 10 (39 percent) of Fortune 1000 executives feel that their company is very prepared to manage the risk and disruption posed by challenges on issues ranging from the rise of unexpected competitors […].

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Your End-of-Year PR Checklist

Critical Mention

The end of the year for any PR pro can be overwhelming, but it’s also a great time to strategize for the coming year. Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg. This may seem daunting, but we have strategies for you to implement that won’t break the bank. Holiday greeting cards go a long way.

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Leveson Inquiry archive important contribution to debate and education on media ethics

Stephen Waddington

Kingston University has published an archive of the Leveson Inquiry six years after it reported, thwarting fears that it would end up “on the second shelf of a professor of journalism’s study.” The Discover Leveson website is online archive that consists of a comprehensive, fully searchable and freshly curated educational resource. It provides access to a wealth of evidence from the landmark inquiry, which examined the central role of news and journalism in modern society.

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Is Your Brand Ready to Use Gamified Ads?

Critical Mention

Remember your first friend request on Facebook back in the 2000s? How about the time you saw your first banner ad? Fast forward nearly two decades later, we’re exposed anywhere from 4,000 to 10,000 ads each day, according to Forbes. We have become jaded in an oversaturated market, with good reason. So, what does this mean for your brand? Marketers are now in a tricky situation.

Brand 61
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Journalists on the move – Week of December 10

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: promotes Anna Johnson (@Anna__Johnson) to News Director for Europe and Africa. Los Angeles Times: hires Janet Hook (@hookjan) as Chief Political Writer in the D.C. bureau. […].

Twitter 60
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Is Your Brand Ready to Use Gamified Ads?

Critical Mention

Remember your first friend request on Facebook back in the 2000s? How about the time you saw your first banner ad? Fast forward nearly two decades later, we’re exposed anywhere from 4,000 to 10,000 ads each day, according to Forbes. We have become jaded in an oversaturated market, with good reason. So, what does this mean for your brand? Marketers are now in a tricky situation.

Brand 60
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#MediaMonday – Priscilla Torres

HMA Public Relations

Today’s #MediaMonday comes to us from Priscilla Torres, who hosts Acceso Total Arizona on Telemundo. Priscilla, how did you get into broadcast journalism? I always loved […]. The post #MediaMonday – Priscilla Torres appeared first on HMA Public Relations.

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Increase meaningful social reach by boosting posts

Axia PR

Social media management is one of the many services Axia Public Relations offers its clients. And because social media constantly changes, our recommendations change as well. Where we once focused on vanity metrics (data on followers, likes, comments, and shares), now, since Facebook only shows about 2 percent of a company’s social media posts to those who like their page , we recommend our clients focus on boosting more posts.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Space, the final frontier!: Learning from NASA Social

Karen Freberg

Space, the final frontier – wait, that’s Star Trek! Yet, this is was a show that was a big part of my childhood and introduced me to the beauty of space. I’ve always loved science and exploration, and space combined the two together. I have also been a fan of NASA and what they have done over the years in science, and in social media.

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Modern Journalism: What You Need To Know To Keep Up In Today’s World

Masters in Communications

Today's journalism is a far cry from what it used to be. In the past, you received the majority of your news and information from your local newspaper published every morning. If you didn't get it there, you watched the evening news after dinner. Add in a few national newspapers, and that was it. Today, relying on only one source to receive all of your news and information seems unheard of.