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New book: AI tools for public relations

Wadds Inc.

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Writing a book about a fast-moving area of technology has challenges.

Tools 52
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How to Self-Publish Your Content Cheap and Quick

Cision

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). You can publish a 100-page softcover book for under $2.50

Print 120
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Think of the cost of gas traveling for interviews, new work clothes and printing costs.

Print 71
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Letter from Whitley Bay

Stephen Waddington

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. My job next week is to write how to guides for each of the main platforms. Please let me know what you think.

Twitter 61
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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Technology is also enabling a remote workforce. The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13 13 Turning the classroom inside out The education market is rapidly being disrupted by technology.

Report 81
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Future of PR: 2020 edition

Stephen Waddington

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Meanwhile the market for technology in marketing and PR is exploding.