Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. Voice/Tone of Messaging: should it be formal? Informative? Social media profiles and content.

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

PRSay

AUGUST 8, 2018

Luckily, hundreds of online templates are available to download free, or you can create your own document. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Doing so will ensure your pitches and posts are timed appropriately.

Pitching 126

Pitching Interviews Video Report 126

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Do your research.

Pitching 40

Pitching Media Radio Print 40

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. How to stand out? Here are a few tips: 1. Avoid Ciceronian sentences and Faulknerian flamboyance.

Wikipedia 103

Wikipedia Writing Video Report 103

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. After covering nine presidents and breaking the Watergate story with Carl Bernstein in the early 1970s, he has ample advice for working with the media, including his thoughts on “no comment,” pitching reporters and building trust. Do it personally. Call the reporter and ask.

Journalism 108

Journalism Conference Internal International 108

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. Thousands of these documents are published every day on newswires and websites. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Bad Pitch Blog

MARCH 13, 2009

We’re paid to write, more often than not, so PR people are not necessarily visual in nature. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Here is a story board document to make this an easier task. David Armano is one of the inspirations behind my evolution.

Print 40

Print Pitching Writing Creativity 40

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional.

Media Relations 52

Media Relations Media Pitching Writing 52

PR Fuel

SEPTEMBER 4, 2018

Writing just might be the most important skill you can have. It doesn’t matter how many reporters you know or how unique your story angle is, if you can’t write a compelling press release that instantly sucks readers in, everything else is meaningless. Unfortunately, too many press release writers never improve their writing skills.

Writing 45

Writing Report Education Company 45

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Know a PR, marketing or sales leader with compelling ideas fit for print? Want to be part of the Off Script series?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. It is simple: participants first write their ideas without discussion on Post-it notes. Document this workflow overview. Writing a blog post? For example: writing a blog post. John Seddon, Rethinking Lean Services.

How To 60

How To Software System Employee 60