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Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

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12 ways to produce a killer press release

Presspage

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive.

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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The New York Times printed the article in full. Thousands of these documents are published every day on newswires and websites. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. It works to be fair.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

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International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

It’s not just a matter of getting a version and printing it. I’m old-school and so, I look at my own newspaper, The Washington Post , The Wall Street Journal , The New York Times. Do a comprehensive look at what you’re trying to write about. “It’s a question of figuring out what the story is.

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Dirty Data?….no!

The Resolution Blog

Steph analyses thousands of pieces of coverage every week and she know that with just one incorrect input the whole tracker can turn into a useless document for drawing insights. Was The Wall Street Journal categorised as an international title or a national newspaper? This can seriously impact your reach.

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