Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].

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7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You will also profoundly annoy reporters by telling them how to write or edit their articles. Free guide: 10 ways to improve your writing today.

How to write a better résumé

PR Daily

Other than a marriage license or a mortgage note, a résumé might be the most important document you’ll ever put your name to. RELATED: Our Communicators of the Year and Rising Star Awards will showcase the best individual communicators and teams. ].

10 ways to get the writing juices flowing

PR Daily

Writing projects can be like children. Pull up a new Word document, take a deep breath, and write whatever comes to mind. Sometimes there’s a mental blockage from something that’s been bothering you, so write it down and get it out of your system.

9 steps to improve your PR writing

PR Daily

Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simple press releases , this feature still represents a cornerstone of the PR role. as the source of business-related information.

6 crucial actions to take before releasing content

PR Daily

A Documented Content Strategy. Write down what goals you want to achieve—and keep your list handy as you start your content journey. RELATED: Learn tips and secrets for connecting with audiences, no matter the platform or the medium. ].

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30 jobs in the PR and marketing world

PR Daily

Write a unique résumé for every position (to please the bots). Stephanie Vozza shares six ways to create a technology-friendly CV in her “ How to write a résumé that will impress a bot ” piece. The tandem documents afford you a chance to go into more detail about your experience.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

The ad, in which a woman receives a Peloton bike as a gift and then documents her yearlong fitness journey, quickly drew snarky comments and video spoofs from Twitter users.

30 jobs in the PR and marketing world

PR Daily

RELATED: Join us for our 31st Annual Speechwriters and Executive Communicators Conference. ]. It summarizes the position: Interns in Marvel’s editorial department have the opportunity to act as an apprentice on tasks directly related to comic book production.

Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

PR Daily

In a Twitter thread and Medium post , Google Walkout for Real Change said the search giant redrafted its policies that forbade looking at certain documents without specifying which were off-limits, “setting up an excuse to retaliate against organizers.”.

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Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

PR Daily

The restaurant chain tried to spice up its social media engagement by asking its Twitter followers a sassy question: what’s something you can say to both your rotisserie chicken and to your significant other

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The best résumés don’t have a ‘skills’ section

PR Daily

In writing a résumé, many people include a “skills” section. FREE GUIDE: 10 ways to improve your writing today ]. ” When I teach résumé writing , my aversion to a “skills” section is the guideline that triggers the stiffest pushback.

7 outstanding tech tools for PR pros

PR Daily

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management and media list building, just to name a few. We have separate channels for each client, and we can swiftly share links, images and documents.

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10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find.

5 essential tools and trends for communications pros

PR Daily

Robust editorial calendar: Gone are the days of simple Word documents or Excel spreadsheets for mapping out the week’s, month’s or year’s content. RELATED: Join us in Washington, D.C.

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12 ways to produce a killer press release

PR Daily

Write concisely. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Reporters look at press releases for facts, says Orly Telisman of Orly Telisman Public Relations. RELATED: Earn recognition for your incredible comms efforts ].

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Email and social media are often your best bet. Real-time media monitoring tools allow you to measure your content.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight.

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Newsflash: PR is NOT Sinister Media Manipulation

Flack's Revenge

Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations. Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem ).

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Making the case for small and mid-size PR agencies

PR Daily

Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. Of all trends that cross American sub-cultures, industries, and media, nothing is winning like minimalism.

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Defining Your PR Goals for your Brand Campaign

Mora Communications

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents. Make it a living, breathing document. .

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PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

Communicators can prepare for potential crises of this nature by setting alerts, continually scanning the horizon for news and trends, and paying attention to social media conversations. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

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Behind the Headlines With Doug Wright


Traditional rules no longer apply, so how can your brand gain the media’s attention? In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication.

3 Easy Questions that Trip Up Media Interviews

Sword and the Script

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Relevant or related coverage. PR earned media media relations PR tacti

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Chinese media are also more accustomed to group interviews. So, is it really that easy to pitch Chinese media?

Weaponization of Reputation

David PR Group

So if you believe the allegations, Avenatti was trying to shake down Nike, but the muscle was not that he would turn-in the swoosh company to legal authorities but rather that he would use his media platform to ruin the reputation of the Nike brand. And I’m sure that attorneys threaten media exposure on a regular basis. We review an existing lawsuit and draft a news release about the case and then distribute it to media outlets.

4 tips to sustain your career growth as a young PR pro

PR Daily

Many in public relations demonstrate abilities right out of the gate through their media relations, social media, research, writing and other necessary skills. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

The 20 Responsibilities of PR and What They Entail


Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training.

Creativity in PR: Too Focused on the Big Idea?

The Hoffman Agency

I’ve been mulling the idea of creativity in public relations lately. The ongoing need for creativity in public relations. Take a media relations campaign, for example, or ongoing content creation for a corporate blog.

9 New Year’s resolutions for content marketers

PR Daily

RELATED: Join us at Paypal HQ for our PR & Media Relations Conference. ] . Social media management platforms such as Hootsuite come with their own built-in reporting features. Document everything.

Should communicators subject to FOIA avoid Snapchat?

PR Daily

RELATED: Join us at Walt Disney World for the Social Media Conference for PR, Marketing and Corporate Communications.]. All public institutions subject to FOIA are required by law to keep records of all social media activity, including posts, third-party comments, meta data and deleted posts. If that alone is news to you, a perusal of this social media FOIA primer. Who’s to say questionable or contentious posts weren’t simply excluded from those documents?

Is Voicemail Dead?

Waxing UnLyrical

Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless. He started a Google Group of FAQs, one of which contained a document called “ how best to contact me.”. Guest post by Mike Doman.

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Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

PR Daily

Also: Google changes search algorithm (again), Twitter’s CEO jabs at Zuckerberg, tips for avoiding the social media time suck, and more. In today’s media climate, internal crises quickly become external meltdowns. Related reading: 6 tips to quell calls for a boycott.

The Ten Commandments of Social Media for 2018

Business Wire

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The simplest use of video is to document a live event.

7 ways to set boundaries for PR professionals

PR Daily

This mindset led to her highly-trained communicators organizing parties and ordering refreshments along with setting up marketing launches and media events. RELATED: Join us at Paypal HQ for our PR & Media Relations Conference. ] .

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The To-Do List for Every New Corporate Communications Manager


Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. Things like media relations, events, website updates, newsletter content and so on.

The Benefit of Calculated in Risk in Public Relations

Sword and the Script

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place.

30 jobs in the PR and marketing world

PR Daily

Whether you’re a recent college grad or someone planning a career move, this slip of paper (or virtual document) must be polished if you want to impress hiring managers. As you write up a description of your gap year experience, take note of the job posting.