ImPRessions - Crenshaw Communications

MAY 12, 2021

Write things down. I have found it very helpful to write things, even when I have a laptop in front of me. If writing things down doesn’t work for you, create folders on your laptop for each account or project you have and save all documented notes for easy access. . Get involved in company virtual events .

Internal 296

Internal International Agency Meeting 296

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. I don’t know of any agency that just does media relations, tech or otherwise.

Writing 177

Writing Pitching Report Industry 177

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. Beware lengthy tangents.

Interviews 322

Interviews Media Media Training Meeting 322

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Remote PR Jobs

SEPTEMBER 25, 2023

Attachments are automatically stripped from the email in order to protect journalists from viruses, so use services such as Google or Dropbox to send links to images or documents in your pitch. Write in Soundbites Many journalists will quote directly from your response, especially if they’re on a tight deadline.

How To 100

How To Media Pitching Reputation 100

Wadds Inc.

NOVEMBER 30, 2023

It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis.

Tools 52

Tools Handbook Publicity Analysis 52

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Pick one, study it as a team and then follow the steps to writing a plan. Not on my list? Managing a Chapter crisis.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Flack's Revenge

JANUARY 11, 2017

Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem ). Many succeed in PR without ever doing so – and those that just focus on media seem increasingly old school. Working with journalists is only one aspect of the field (in this post , I list others).

Media 120

Media Media Relations Report Writing 120

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. what is unstated is 75% of reporters may see these as a fact of life.

Survey 101

Survey Report Media B2B 101

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. Without a plan, you risk all of your content efforts going to waste.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Prakkypedia

JULY 8, 2014

Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. Things like media relations, events, website updates, newsletter content and so on. And get your approvals in writing.

Corporate 107

Corporate Communications Guidelines Policies 107

Solo PR Pro

MAY 24, 2022

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. Many require an extensive amount of documentation. Assess the complexity.

How To 52

How To Groups Writing Local 52

ImPRessions - Crenshaw Communications

MAY 13, 2016

Mishandling media. This catch-all covers everything from less than diligent media list creation to over-promising a media contact. It’s best to have dedicated staffers parsing the media relations plan and executing a realistic, results-oriented approach. Turn even bad news into media gold.

B2C 120

B2C Case Study Construction B2B 120

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? I learned early on that it all starts with good writing skills.

Financial 120

Financial Healthcare Media Relations Technology 120

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Bianchi Biz Blog

MARCH 21, 2022

For this series of articles, I won a first-place writing/reporting award from the New England Newspaper and Press Association. Over the course of about four years, I spent Sunday afternoons with him, documenting his stories and anecdotes. There’s another story I’m extremely proud of, but it did not appear in any publications.

Meeting 73

Meeting Newspapers Agriculture Media 73

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. The full survey is embedded nearby and is freely available for download as a PDF document from SlideShare. Image credit: Unsplash.

Publicity 90

Publicity Survey Local Writing 90

Mora Communications

NOVEMBER 2, 2017

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents. Make it a living, breathing document. . Your overall business goals will dictate your PR approach.

Brand 66

Brand Branding Product Launch Google 66

Bianchi Biz Blog

AUGUST 23, 2021

An overwhelming number of the startups I cover have recently gone public by merging with special purpose acquisition companies, or SPACs, so I spend a lot of my time now closely following and writing about that transition. They let me write while I did that, and I’ve been with them ever since.

Meeting 98

Meeting Report Transportation Media 98

Bad Pitch Blog

MARCH 7, 2013

And in today''s shiny new world, it makes more sense to have this information part of a networked platform instead of a stand alone document. This group also includes separate tasks for media relations, urgent media queries and anything that falls under the PR umbrella. But, that’s not all.

How To 99

How To Google Groups Mobile 99

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. And keep in mind, slapping the word “embargoed” on a document doesn’t compel anyone to abide by it. Don’t do it.

Company 98

Company Survey Pitching Report 98

Bad Pitch Blog

APRIL 2, 2014

And in doing so, its potential as a media relations tool has increased exponentially. It''s about writing subtleties. It''s the difference between: "Your readers will be interested in learning about an online industry resource that can help them improve their media relations skills." and "The Bad Pitch blog pwns.

LinkedIn 80

LinkedIn Pitching Resources Web 80

The Resolution Blog

DECEMBER 1, 2015

One member of the PR team, for example, now works on the brand visual identity as well as media relations. We have cut so much wasted document writing and meeting time. He is so much happier in his job. Thankfully we work with flexible PR practitioners and they grew and adapted with us.

Banking 120

Banking Communications Software Google 120

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

Cision

JULY 1, 2015

Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network. Or maybe one about the time a manager insisted that you return to the office at midnight to add footnotes that no one ever mentioned to a memo that you didn’t write. We’ve all been there.

Wireless 120

Wireless Hotels Conference Engineering 120

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Recommended reading: Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]. 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. The answer is no.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

FEBRUARY 10, 2015

To that end, most PRs often draft a document – a briefing sheet – to help prepare executives. Reporters are usually pretty busy – sure we all are – but what’s unique in a high tempo of writing (or broadcasting) is the transition from one topic to the next. PR earned media media relations PR tactic'

Interviews 60

Interviews Media Fashion Report 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 30, 2011

Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless. The more I become immersed in the world of media relations, the more I realize that every journalist is different and each requires different means of communication, and leaving voice mails is rarely asked for.

Skype 53

Skype Web Media Relations Mobile 53

Bad Pitch Blog

MARCH 13, 2009

We’re paid to write, more often than not, so PR people are not necessarily visual in nature. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Here is a story board document to make this an easier task. David Armano is one of the inspirations behind my evolution.

Print 40

Print Pitching Writing Creativity 40

The Hoffman Agency

MARCH 11, 2020

Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. counterparts. How do you interact with them in person?

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch. Prezly does not provide a media database – that is a ready-made list of media contacts.

Pitching 63

Pitching Analytics Enterprise System 63

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Breaking news happens fast, and reporters writing stories are looking for a quick reaction. Something we practice here at Crenshaw is having a document for our clients with approved commentary on several topics where they have expertise. But you need to be quick and efficient and you must offer useful information.

Social Media 322

Social Media Data Report Tools 322