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9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. These bad behaviors can get your pitch thrown in the garbage, make you the subject of a #PRFail tweet and ensure that you don’t see your story—or client’s name—in a headline: 1. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?!

9 steps to improve your PR writing

PR Daily

Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simple press releases , this feature still represents a cornerstone of the PR role. as the source of business-related information.

PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

The ad, in which a woman receives a Peloton bike as a gift and then documents her yearlong fitness journey, quickly drew snarky comments and video spoofs from Twitter users.

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find.

7 outstanding tech tools for PR pros

PR Daily

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management and media list building, just to name a few. This tool helps PR pros sniff out gaps in the conversation and find the right story angle to pitch.

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The best résumés don’t have a ‘skills’ section

PR Daily

In writing a résumé, many people include a “skills” section. FREE GUIDE: 10 ways to improve your writing today ]. ” When I teach résumé writing , my aversion to a “skills” section is the guideline that triggers the stiffest pushback.

A Bad LinkedIn Pitch Has Tips for You

Bad Pitch Blog

And in doing so, its potential as a media relations tool has increased exponentially. Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. It''s about writing subtleties.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight.

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12 ways to produce a killer press release

PR Daily

Write concisely. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. RELATED: Earn recognition for your incredible comms efforts ].

Making the case for small and mid-size PR agencies

PR Daily

Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. Of all trends that cross American sub-cultures, industries, and media, nothing is winning like minimalism.

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Defining Your PR Goals for your Brand Campaign

Mora Communications

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents. Make it a living, breathing document. .

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Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches. So we’re looking at media strategies that will help us grow and leverage our brand, but also that will allow us to give back to the community.”.

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Behind the Headlines With Doug Wright

Cision

Traditional rules no longer apply, so how can your brand gain the media’s attention? In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication.

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. Chinese media are also more accustomed to group interviews. So, is it really that easy to pitch Chinese media?

3 Easy Questions that Trip Up Media Interviews

Sword and the Script

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Relevant or related coverage. PR earned media media relations PR tacti

The 20 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training.

New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

Sword and the Script

1) Agility reimagines media monitoring. Agility PR Solutions launched “their reimagined media monitoring software” this month. And so, when media monitoring tools tone articles, it’s not accurate and PR people have to go in and manually fix this for reporting.

4 tips to sustain your career growth as a young PR pro

PR Daily

Many in public relations demonstrate abilities right out of the gate through their media relations, social media, research, writing and other necessary skills. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

Is Voicemail Dead?

Waxing UnLyrical

Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless. When pitching stories to journalist, a voice mail will never work. He started a Google Group of FAQs, one of which contained a document called “ how best to contact me.”.

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A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs.

5 PR Faux Pas And A Few Genius Moves

ImPRessions - Crenshaw Communications

Whether you’re in B2B tech or B2C public relations , the work you do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.” Mishandling media. Turn even bad news into media gold.

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3 ways to jump-start your PR career

PR Daily

Whether you’re a recent college graduate or someone entering the public relations industry from a similar field, there are a few behaviors that new PR pros can immediately put into practice to impress their supervisors. Research media outlets and contacts applicable to your clients.

The 3 biggest mistakes organizations make on day one of a crisis

PR Daily

You’ll attend a staff meeting, develop a pitch plan for a new product, check in with your direct reports, meet with consultants on the website redesign—plus a conference call or four woven throughout. In the social media age, silence is deafening.

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20 key responsibilities for today’s PR pro

PR Daily

To clarify core public relations objectives and responsibilities, here are 20 areas of focus: 1. Earned media/media relations. Owned media/content strategy. Media monitoring and analysis. Media training. Writing and editing.

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

Clearly, it has a lot of broadcast media to monitor, given the Democratic caucuses in Iowa and campaigning in other early-voting states happening this week. It has the potential to interfere with earned media attribution some solution providers have brought to market.

6 signs a PR career is right for you

PR Daily

3 best creative and media job, writing: The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. reported : Public relations has always played its part in the marketing mix, even if it was added to plans late and rarely recognized like other disciplines. RELATED: What does it take to get the job done in PR? You write well. Cultivating effective writing habits.

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PR People Need to Get Visual

Bad Pitch Blog

We’re paid to write, more often than not, so PR people are not necessarily visual in nature. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Here is a story board document to make this an easier task.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. An example media relations workflow is set out below.

3 approaches to revamping your content strategy

PR Daily

Let’s even assume you’ve documented a content strategy—to one degree or another. Try it as a writing exercise. 2: Integrate your media. There’s a media schedule from the media department. Think outside of writing. Pitch.

How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. Enlightened Self-Interest: The Pitch Email. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral.

Much Ado About Nothing

Bad Pitch Blog

The Bulldog Reporter defines boilerplate as “text that is reused, as at the end of a news release or in a legal document. Legal document? tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | writing | news release

3 approaches to revamping your content strategy

PR Daily

Let’s even assume you’ve documented a content strategy—to one degree or another. Try it as a writing exercise. 2: Integrate your media. There’s a media schedule from the media department. The editorial calendar and media relations outreach come from your PR team.