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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. These bad behaviors can get your pitch thrown in the garbage, make you the subject of a #PRFail tweet and ensure that you don’t see your story—or client’s name—in a headline: 1. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?!

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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simple press releases , this feature still represents a cornerstone of the PR role. According to the report, over 90 percent of journalists and influencers still prefer email pitches as the source of business-related information.

9 steps to improve your PR writing

PR Daily

Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simple press releases , this feature still represents a cornerstone of the PR role. According to the report, over 90 percent of journalists and influencers still prefer email pitches. as the source of business-related information. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].

How to approach influencer marketing through a PR lens

PR Daily

Thoroughly vetting influencers requires a deep dive into their following, audience engagement and brand alignment , but layering on insights from a public relations perspective can help get at an influencer’s true potential. Consider that influencers run mini media companies.

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In PR, Press Releases Still Matter

ImPRessions - Crenshaw Communications

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Plenty of companies are opting to use social media to share company news instead of the classic release.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

The ad, in which a woman receives a Peloton bike as a gift and then documents her yearlong fitness journey, quickly drew snarky comments and video spoofs from Twitter users. However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing.

Pitching the press: the complete guide


This guide contains everything you need to pitch the press. You’ll learn how to create awesome press releases, distribute press releases, nurture your media contacts, and send pitch emails that get results. You’ll learn how to: Use social media press releases to share your story with press and online influencers. Send email pitches that get results. Improve media relationships with a CRM. Share them on social media. pitch story

A Bad LinkedIn Pitch Has Tips for You

Bad Pitch Blog

And in doing so, its potential as a media relations tool has increased exponentially. Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. My first boss taught me that a pitch should focus on the audience, the recipient or both.but not on you or the topic you''re pitching. It''s about writing subtleties. and "The Bad Pitch blog pwns.

7 outstanding tech tools for PR pros

PR Daily

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management and media list building, just to name a few. PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Media contact information should never be taken as gospel, given that journalists, news outlets and email addresses are constantly in flux.

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The best résumés don’t have a ‘skills’ section

PR Daily

In writing a résumé, many people include a “skills” section. FREE GUIDE: 10 ways to improve your writing today ]. ” When I teach résumé writing , my aversion to a “skills” section is the guideline that triggers the stiffest pushback. ” Personal projects are perfectly acceptable on a résumé — especially if you can relate them to the present opportunity. It’s hard to cut from a document as personal as your résumé.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. 2) Trust in media still adrift, says media.

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12 ways to produce a killer press release

PR Daily

Write concisely. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. “An email with the subject line, ‘Experts warn against this risky trend,’ is much more likely to be opened than ‘MEDIA RELEASE: Experts say Tide Pod challenge is risky.'” RELATED: Earn recognition for your incredible comms efforts ].

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. Make sure your media contacts easy to find. Make your media contacts easy to find.

Making the case for small and mid-size PR agencies

PR Daily

Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. Of all trends that cross American sub-cultures, industries, and media, nothing is winning like minimalism. Size changes how members of a group relate to one another. If you work for a 5,000-person agency and want to pitch an audacious idea to the CEO, good luck. Jake Katz is the media relations director at SSPR.

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Defining Your PR Goals for your Brand Campaign

Mora Communications

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Make it a living, breathing document. . Blog brand campaign Media Relations PR Campaign

Behind the Headlines With Doug Wright


Traditional rules no longer apply, so how can your brand gain the media’s attention? In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? I learned early on that it all starts with good writing skills. In addition, the role of social media in PR cannot be overstated.

3 Easy Questions that Trip Up Media Interviews

Sword and the Script

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Any PRs that blog on a consistent basis will have a special appreciation with the demands placed on members of the media. To that end, most PRs often draft a document – a briefing sheet – to help prepare executives. Relevant or related coverage.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches. Communicators can prepare for potential crises of this nature by setting alerts, continually scanning the horizon for news and trends, and paying attention to social media conversations. So we’re looking at media strategies that will help us grow and leverage our brand, but also that will allow us to give back to the community.”.

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” Chinese media are also more accustomed to group interviews. As long as media allowance constitutes an important part of journalists’ income, the grey area will stand still.

The 20 Responsibilities of PR and What They Entail


Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

Sword and the Script

1) Agility reimagines media monitoring. Agility PR Solutions launched “their reimagined media monitoring software” this month. The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. The longer the document, the less accurate the sentiment.”.

4 tips to sustain your career growth as a young PR pro

PR Daily

Many in public relations demonstrate abilities right out of the gate through their media relations, social media, research, writing and other necessary skills. As a junior PR team member, the majority of your day-to-day responsibilities are comprised of tactical work—document drafting, pitching, research, etc. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Master your writing style.

Is Voicemail Dead?

Waxing UnLyrical

Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless. When pitching stories to journalist, a voice mail will never work. The more I become immersed in the world of media relations, the more I realize that every journalist is different and each requires different means of communication, and leaving voice mails is rarely asked for. Guest post by Mike Doman. It’s a familiar phrase to people of my generation.

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5 PR Faux Pas And A Few Genius Moves

ImPRessions - Crenshaw Communications

Whether you’re in B2B tech or B2C public relations , the work you do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.” Mishandling media. This catch-all covers everything from less than diligent media list creation to over-promising a media contact. It’s best to have dedicated staffers parsing the media relations plan and executing a realistic, results-oriented approach.

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3 ways to jump-start your PR career

PR Daily

Whether you’re a recent college graduate or someone entering the public relations industry from a similar field, there are a few behaviors that new PR pros can immediately put into practice to impress their supervisors. Research media outlets and contacts applicable to your clients. Don’t wait to be told which reporter to pitch or where to send a client’s news release. Read their work to learn how they write, which topics they focus on and what angles they favor.

A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft.

20 key responsibilities for today’s PR pro

PR Daily

To clarify core public relations objectives and responsibilities, here are 20 areas of focus: 1. Earned media/media relations. Far from just managing a digital Rolodex, landing earned media placements in publications that resonate with target audiences is one small part of the earned-media mix. Owned media/content strategy. Media monitoring and analysis. Media training. Writing and editing.

The 3 biggest mistakes organizations make on day one of a crisis

PR Daily

You’ll attend a staff meeting, develop a pitch plan for a new product, check in with your direct reports, meet with consultants on the website redesign—plus a conference call or four woven throughout. In the social media age, silence is deafening. Within the first hour, post a holding statement on social media channels and your website that makes it clear that you’re aware of the crisis and will have more information or comment soon.

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6 signs a PR career is right for you

PR Daily

3 best creative and media job, writing: The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. reported : Public relations has always played its part in the marketing mix, even if it was added to plans late and rarely recognized like other disciplines. RELATED: What does it take to get the job done in PR? You write well. Cultivating effective writing habits.

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

Clearly, it has a lot of broadcast media to monitor, given the Democratic caucuses in Iowa and campaigning in other early-voting states happening this week. A company called iPRsoftware , “exposed data on 477,000 media contacts, including 35,000 hashed user passwords, to the public internet,” according to Greg Otto , the editor-in-chief for CyberScoop. It has the potential to interfere with earned media attribution some solution providers have brought to market.

PR People Need to Get Visual

Bad Pitch Blog

We’re paid to write, more often than not, so PR people are not necessarily visual in nature. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Here is a story board document to make this an easier task. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | David Armano

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%).

3 approaches to revamping your content strategy

PR Daily

Let’s even assume you’ve documented a content strategy—to one degree or another. Try it as a writing exercise. 2: Integrate your media. There’s a media schedule from the media department. Content development and a social calendar come from a creative social media team. The editorial calendar and media relations outreach come from your PR team. Think outside of writing. Pitch. How are you growing your craft?

How to Get On in New Communications: Be Nice


You work in public relations, SEO, content marketing or social media marketing. Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral.

Much Ado About Nothing

Bad Pitch Blog

The Bulldog Reporter defines boilerplate as “text that is reused, as at the end of a news release or in a legal document. Legal document? tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | writing | news release With apologies to The Bard , set your microscope on hella-small as we examine the lamest part of most any news release—the boilerplate.

3 approaches to revamping your content strategy

PR Daily

Let’s even assume you’ve documented a content strategy—to one degree or another. Try it as a writing exercise. 2: Integrate your media. There’s a media schedule from the media department. Content development and a social calendar come from a creative social media team. The editorial calendar and media relations outreach come from your PR team. Think outside of writing. Pitch.