Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. Measure your results. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Mora Communications

NOVEMBER 2, 2017

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents. Create targets that you can measure. . Make it a living, breathing document. . Set timelines.

Brand 66

Brand Branding Product Launch Google 66

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. The full survey is embedded nearby and is freely available for download as a PDF document from SlideShare. Image credit: Unsplash.

Publicity 90

Publicity Survey Local Writing 90

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Recommended reading: Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]. 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. The answer is no.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch. Prezly does not provide a media database – that is a ready-made list of media contacts.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. The longer the document, the less accurate the sentiment.”. NASDAQ: INOD ).

Pitching 61

Pitching Analysis Report Video 61

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough.

How To 60

How To Software System Employee 60

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Practice includes research, planning, content, and measurement, in addition to media channels.

Industry 153

Industry Publicity Agency Community 153