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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. Make it easy on the eyes.

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Pitching the Local Media – Tips from the Pros

PR for Anyone

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. They found all these newspapers, cards, and historic documents in the wall of the home. How do you prefer to be pitched?

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. Here are a few ways Instagram can help amplify storytelling for B2B organizations.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant.

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The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet. It’s likely that outdated lists are at least a contributing factor.

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NotebookLM — an “SLM” of Note

Flatiron Communications

In this particular SLM, the user is given the chance to upload 20 documents of any length to create a custom dataset to which one can pose questions and receive back intelligent, insightful, and prosaically written answers based on the uploaded content. Those transcripts were the first documents I loaded into NotebookLM.

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What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

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