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Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.

9 dreadful opening line errors that will doom your pitch

PR Daily

I added it to my collection of awful opening lines in publicity pitches. RELATED: Pitch—and receive instant feedback from—reporters at major news outlets. ]. An email pitch doesn’t get quicker when you take the first sentence to promise to be quick.).

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. And then we pitched. Do not send blanket pitches.

13 tips for creating and pitching contributed content

PR Daily

I’ve learned a lot, from how best to contact websites for the first time, to guest contributor applications, down to the writing process itself. Step one to a successful new writing endeavor is making sure that you genuinely care about the topic and websites you are exploring.

Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Just write like you speak.

PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

10 terrific tech tools for PR pros

PR Daily

These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues. The tool notifies you when someone watches the video, enabling you to follow up with timely pitches. Evernote is a useful tool for writing and organizing.

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How many blog posts should you publish?

PR Daily

Discuss your company’s process and services to educate your leads and your internal employees about how things are done at your company. A documented content strategy. A more curated blog is enticing to readers and inspires others to pitch their content for you to publish.

The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Writing/Editing of Miscellaneous PR Assets.

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

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New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

Sword and the Script

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching.

Improving Your Press Releases – It’s This Simple?

PR Fuel

Writing just might be the most important skill you can have. It doesn’t matter how many reporters you know or how unique your story angle is, if you can’t write a compelling press release that instantly sucks readers in, everything else is meaningless. Press Release Writing

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4 tips to sustain your career growth as a young PR pro

PR Daily

Many in public relations demonstrate abilities right out of the gate through their media relations, social media, research, writing and other necessary skills. Master your writing style. Solid writing skills are needed throughout your career. Write more often.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

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How to make the most of your PR internship

PR Daily

From one intern to the next, here are a few tips that I have picked up along my journey: Take notes. Write down what you’re told. Don’t be the intern who has to ask someone to repeat something; it could be perceived as your failure to listen. Working on your writing.

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4 steps to successfully hiring a PR agency

PR Daily

New business is vital to an PR agency looking to grow, and putting together a pitch can be a huge amount of work. But the client also has a responsibility to ensure that the pitch process—and ongoing relationship—is as effective as possible. Don’t send a 30-page written document.

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. Web 2.0

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12 ways to produce a killer press release

PR Daily

Write concisely. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily. Avoid unusual fonts. Include video and other visuals.

20 key responsibilities for today’s PR pro

PR Daily

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists and manages all follow-through with journalists. Internal communications. Writing and editing.

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool helps PR pros sniff out gaps in the conversation and find the right story angle to pitch. Web 2.0

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3 ways CRM technology can make PR pros’ lives easier

PR Daily

Many spend hours updating spreadsheets, to keep track of reporters in your database—and if you’re constantly worrying about double pitching publications or targeting journalists with whom other colleagues are already dealing, you’re not alone. Learn tech trends and how to pitch tech media.

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Besides being able to unsubscribe (or subscribe) to all pitches, a journalist can unsubscribe from a specific company that spams them with irrelevant story pitches.”.

How to Create a Content Contributor Guide

Cision

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Headline writing tips. Word document?

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7 PR lessons from ‘The Big Bang Theory’

PR Daily

RELATED: Overcome your biggest challenges in internal comms, PR and socialmedia ]. Use that drive to become a phenomenal brand journalist and hone your pitches. Cut jargon and filler words, and write with your readers in mind. TV’s highest-rated sitcom is coming to an end.

12 ways to produce a killer press release

PR Daily

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. RELATED: Write clear, bold prose that captivates audiences and promotes business goals ].

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement.

How and why to create an editorial calendar

PR Daily

RELATED: Learn secrets and best practices to discover your brand's stories and write compelling copy. ]. The first step is to sketch out a strategic timeline on your editorial calendar of which pitch you’ll send to whom.

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together.

12 ways to produce a killer press release

Presspage

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive.

Essential PR lessons from 40 years in communications

PR Daily

Four decades of working as a journalist, internal communications executive, external consultant, university instructor and marketer have provided me with countless nuggets of advice from my various mentors. Every document you write has your name on it.

Media relations is thriving

Stephen Waddington

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. It’ll give you an invaluable steer on how to pitch and which journalists to approach.

How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 Pitches should be personal and relevant.

Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups

PR 20/20

A documented content strategy is equally critical to building an impactful marketing strategy. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Write the Guide to __ RFP and make sure your company has solid responses.

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How to build accurate PR agency project budgets

Media Bullseye

Or writing support. In addition to the internal human costs, many PR projects require the services of outside firms and individuals. There may also be distribution costs once you receive the results if the research is intended not just for internal use but also public consumption.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. Writing a blog post?

How to Get On in New Communications: Be Nice

ZudePR

Enlightened Self-Interest: The Pitch Email. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Stuart is an international PR adviser, speaker, trainer, and blogger.

5 types of tools for freelance PR pros and digital agencies

PR Daily

For many PR pros, writing press releases, pitching reporters and publishing on newswires are all part of a regular day’s work. Use tools such as Padlet , Google Keep and Google Drive to create lists and work on documents together in real time. and the Internal Revenue Service.

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Living and Working in PR in South Africa : Lessons and takeaways ten years later

Karen Freberg

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee.

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32 handy tools for PR pros

PR Daily

In a similar vein, YEC enables you to answer individual questions, or write and submit guests posts to be featured in various publications. Google Drive (Documents). Upworthy is famous for writing 25 headlines per article. My favorite use of the tool: writing the post title on a bright background. These tend to focus more on nature (not so great if you’re writing about tech) but never hurt to have on hand. Internal.

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