Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. What’s measurable? The project. Or, of course, any combination of the above. Here is where it wasn’t easy to begin with.

Case Study 102

Case Study Internal International Study 102

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. In the overall study, just 16% of respondents said they publish content on a daily basis – yet those with a documented strategy were about seven percentage points higher (23%).

Content Marketing 126

Content Marketing Study Marketing Survey 126

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Headline writing tips. Word document? Having a content contributor guide provides structure for you and anyone who writes for it.

How To 177

How To Guidelines Content Marketing Video 177

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. Internal communication flows It’s important to set up transparent information flows between team members. With online data on the rise, the cry for measurable results has become louder.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 135

Survey Measurement System Education 135

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured? This is a group exercise for an internal team working for a client. So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement. Conclude by Measuring Your Initial Success  . Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Fact-checking becomes even more important when you’re writing about sensitive topics. Why accuracy in content marketing is important. Sites like Otter.AI The Check, Please!

Content Marketing 120

Content Marketing Marketing Viral Study 120

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Was The Wall Street Journal categorised as an international title or a national newspaper? The other figure was 30 times higher!

Data 120

Data Measurement Examples Tools 120

Sword and the Script

JUNE 27, 2017

Documented strategy. Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Research also demonstrates that the most successful programs have a documented plan or strategy. Consistency. The time and resources to produce quality.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. Providing feedback in a visual way.

Customer Service 40

Customer Service Employee Internal International 40

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Behind the Brands. My favorite brand disappoints.

Brand 98

Brand Branding Policies System 98

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

PR 20/20

AUGUST 17, 2017

A documented content strategy is equally critical to building an impactful marketing strategy. Measure which verticals are performing best and where you can see the most potential for growth. Write the Guide to __ RFP and make sure your company has solid responses. 15 Quick Wins to Growth-Hack Your Marketing. Repurpose Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Solo PR Pro

DECEMBER 8, 2015

While traditional customer lifecycle documents and graphics often focus only on the client acquisition phase, we are firm believers that approaching all stages of your engagement with the client as one continuous cycle is the best way to keep and grow your business. The free Solo PR Pro ebook, Get It In Writing! Contract and Deposit.

How To 40

How To eBook Measurement Resources 40

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch. Some communicators on Prezly even use this for internal communications.

Pitching 63

Pitching Analytics Enterprise System 63

Contently - Strategy

DECEMBER 1, 2022

At this stage, you’re looking to create a document with data-driven personas , or detailed descriptions of your target audience, in three steps: Survey your current customer base , or get on Zoom and talk to as many of them as you can. Write a company mission statement based on your findings. Write your one-liner.

Strategy 99

Strategy Brand Branding How To 99

ImPRessions - Crenshaw Communications

AUGUST 28, 2018

Before the letter of agreement is signed, the agency and client should already agree on what general basis PR outcomes will be measured. See this earlier post for more on how to measure PR outcomes. Set up the metrics for success. Awareness audit. A media audit will also inform new messaging and even tactics. Collect assets.

Agency 136

Agency Meeting Internal International 136

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. The longer the document, the less accurate the sentiment.”. NASDAQ: INOD ). That’s totally bad!

Pitching 61

Pitching Analysis Report Video 61

Solo PR Pro

MARCH 27, 2018

There is no one-size-fits all approach to PR plans, but there are common components including communications goals, objectives, strategies, tactics and measurement. Before you begin crafting your plan, you must first research and understand both the internal and external environments in which you’ll be operating. From Visually.

Analysis 40

Analysis Measurement Print Travel 40

Solo PR Pro

NOVEMBER 10, 2015

Although PR plans typically are built on the same basic format of interrelated components – including communications goals, objectives, strategies, tactics and measurement – they can take many forms, serve markedly different organizational needs and may have varied purposes overall. PR Plan – Basic Elements.

Course 40

Course Analysis Measurement Print 40

Sword and the Script

JUNE 23, 2015

While I am increasingly convinced employees are the key to scale – and have asserted as much in industry content marketing predictions – the invitation caused me to think through and write down , what’s driving my viewpoint. It’s been invaluable at raising internal awareness – at all levels – about what we are trying to do.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). Test it out by writing to m.me/cisionglobal Improved Comments Plugin. But if you type m.me/username

Facebook 0

Facebook Mobile Analytics Advertising 0

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. It is simple: participants first write their ideas without discussion on Post-it notes.

How To 60

How To Software System Employee 60

MaccaPR

APRIL 14, 2015

Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. One recent intern applicant cited on her resume: “Revamped [Company]’s in-house social media strategy and increased engagement by 14 percent.”

Agency 48

Agency Real Estate Social Media Writing 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Engagement with news brands online is messy and tricky to measure. Journalists want to write stories that will engage their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. Thousands of these documents are published every day on newswires and websites. The agency market is a broad church that encompasses publicity, internal communications, crisis response, strategic management communication, and more.

Industry 153

Industry Publicity Agency Community 153

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free. Project Management. Problem: So many tasks, soooo, sooo little time. year for the premium version.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Masters in Communications

FEBRUARY 12, 2022

The earliest examples of written documents identified as such are the Kish Tablets. We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation.

Ethics 52

Ethics Communications Print Television 52