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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. Negotiations on exact embargo times have become more complicated, but not insurmountable, as major financial newspapers publish in different editions and time zones, as well as online. For instance, a U.K.-based

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12 ways to produce a killer press release

Presspage

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive.

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Maxim Behar for NOVA TV: Toward Effective Government Communication Strategies

Maxim Behar

Host: Mr. Behar, I read a very interesting article of yours in the newspaper "24 Chasa" about the lost battles in terms of PR and the executive power's communication with the people during the past 6-7 months of the Kiril Petkov’s government. Maxim: However, I would like to clarify what is a defamatory document. Let's start there.

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Dirty Data?….no!

The Resolution Blog

Steph analyses thousands of pieces of coverage every week and she know that with just one incorrect input the whole tracker can turn into a useless document for drawing insights. Was The Wall Street Journal categorised as an international title or a national newspaper? This can seriously impact your reach.

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Future of PR: 2020 edition

Stephen Waddington

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Newspaper brands continue to suffer as readers shift from print to digital. Trust in the news has fallen 11% since 2015.

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#SelfPub – Part 3: The RESET Style Guide

ZudePR

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. Whether you use depends on what you’re writing. Not actress.

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Improving Your Press Releases – It’s This Simple?

PR Fuel

Writing just might be the most important skill you can have. It doesn’t matter how many reporters you know or how unique your story angle is, if you can’t write a compelling press release that instantly sucks readers in, everything else is meaningless. Unfortunately, too many press release writers never improve their writing skills.

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