Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Fact-checking becomes even more important when you’re writing about sensitive topics. Make sure you record the interview (let the source know you’re doing this first). But after that, it gets more nuanced.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 101

Survey Report Media B2B 101

Sword and the Script

JANUARY 5, 2021

As I write this piece, it’s currently trading at about $6.50 It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews. billion on its second day of trading.

Pitching 147

Pitching YouTube Community Company 147

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective.

Groups 55

Groups Meeting Transportation Media 55

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. Internal communication flows It’s important to set up transparent information flows between team members. There are multiple rounds of approval, seniority levels, channels, and procedures.

Communications 78

Communications Measurement Tools Enterprise 78

Karen Freberg

MARCH 14, 2019

One of the myths we see when it comes to living or studying abroad is how much time you need to be considered having an “international experience.” I had 30 days to be able to make the most of my international experience, and each day had a specific purpose to it. Documenting the journey on social media.

Social Media 51

Social Media Course Meeting Interviews 51

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. Only occasionally does a nugget appear.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. Only occasionally does a nugget appear.

Ethics 40

Ethics Meeting Software Policies 40

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The report provides an international perspective on the challenges facing the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

Contently - Strategy

DECEMBER 1, 2022

At this stage, you’re looking to create a document with data-driven personas , or detailed descriptions of your target audience, in three steps: Survey your current customer base , or get on Zoom and talk to as many of them as you can. During those interviews, you should have spoken to customers about your competitors.

Strategy 99

Strategy Brand Branding How To 99

MaccaPR

SEPTEMBER 13, 2016

The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions. Lochte identified the guilty parties during an interview on ABC-TV’s “Good Morning America” saying journalists had taken his “huge mistake” and made it into “the worst weeks of his life.”

Crisis 48

Crisis Airlines Reputation Corporate 48

Solo PR Pro

DECEMBER 8, 2015

While traditional customer lifecycle documents and graphics often focus only on the client acquisition phase, we are firm believers that approaching all stages of your engagement with the client as one continuous cycle is the best way to keep and grow your business. The free Solo PR Pro ebook, Get It In Writing!

How To 40

How To eBook Measurement Resources 40

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. BuzzSumo remains a go-to tool to assist PR pros in keeping track of who’s writing about what topics, and the resulting social engagement from each placement. UberConference.

Tools 108

Tools SMB Survey Software 108

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications.

Examples 62

Examples Product Launch Data Report 62

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Ethical Voices

AUGUST 21, 2023

But obviously we’re in the PR space, so the reason we focused this document down into the application of AI specifically in PR because we didn’t really see there was much guidance out there for that. Listen to the full interview, with bonus content, here. Almost certainly not.

Agency 81

Agency Publicity Ethics Analysis 81

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. Get weekly exclusives (find a celebrity, conduct the interview etc.). Keep an eye out for breaking stories. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

JULY 31, 2019

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Do a comprehensive look at what you’re trying to write about.

Journalism 108

Journalism Conference Internal International 108

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. It is simple: participants first write their ideas without discussion on Post-it notes.

How To 60

How To Software System Employee 60

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Journalists want to write stories that will engage their readers. Not much has changed. Press release! Press releases are nearly useless.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

There are additional benefits, according to LeighAnne Manwiller , writing for the company’s blog : “Through various unsubscribe and subscribe options, a journalist with a profile within the Meltwater platform has the ability to control whose pitches they receive. 11) Quick hits. See this new briefing for a close look at Notified.

Software 100

Software Analysis Data Tools 100