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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Borrowing a page from Walt Disney’s playbook, the Lego Group, which was named #2 most reputable company in 2017, created LegoLand theme parks and a Legoland themed hotel.

Brand 149
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Again, I don’t know if research has been done, but as a profession we should be aware of, and document, incidences of PTSD that have arisen post crisis along with other aspects of individual health and well being. The addition I would make today would be resources for long term post-crisis support.

Crisis 63
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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

White hat link building is building links ethically and adhering to Google’s Link Spam policies. These pages are typically found on library sites, educational websites, and local government websites. Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile.

Google 71
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PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

Professionally the organization has helped me grow skill sets and build a reputation in this community. PRSA has a code of ethics. I think PRSA has two responsibilities (locally and nationally) given the state of where we are as a nation and given the daily discussion around this administration. Personally, it’s the people.

Ethics 68
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Who talks to (and about) colleagues like that?

PR Conversations

Mentally rolling her eyes, she begins to reconsider the competitor’s offer of employment—a higher position, autonomy and salary than her current scenario—first heard about from a recruiter who had researched her reputation, experience and abilities quite thoroughly. Communication contractions and disengagement. A contextual conclusion.