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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

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We need to tell the hard truths – Ed Harrison

Ethical Voices

I like helping B2B tech companies with really arcane technology tell stories that people care about. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. I really like telling stories.

Ethics 105
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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is. It’s amazing.

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March of the machines in PR

Stephen Waddington

Crowdsourced tool database Technology is enabling us to work smarter and more efficiently. You can explore the Google document , and contribute to the project. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. You can check out the skeleton for yourself.

Ethics 90
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#AIinPR panel calls for contributions to literature review ahead of report launch at Turing Institute  

Stephen Waddington

“Other professions have already done major work on the shape of their future workforce, reviewing education and training, looking at their future role in organisations and society and at the ethics of AI. After setting up and leading the AIinPR panel in 2017 I’m handing over its leadership to Kerry.

Report 96
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Grounded in Values: Growing an Honest, Respectful and Responsive Organization

Stern + Associates

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. Together, we share resources and office space, and have become a unique firm for thought leadership services.

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The journey from lockdown

Stephen Waddington

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario. So, what do we know?