Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. We have a responsibility to use data ethically.

Ethics 105

Ethics Data Training Agency 105

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. CEO Marc Benioff’s outspoken leadership on the topic of management always goes hand in hand with the Salesforce story – making him an outstanding CEO brand evangelist.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

APRIL 23, 2020

Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J. Adapting This is an interesting area in which some organisations have shown strong leadership. Here the role of practitioners is supporting organisations entering new markets.

Government 132

Government Crisis Exercises Retail 132

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. What we do 5.

Government 103

Government Education Print Ethics 103

PR Conversations

MAY 1, 2017

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. Again, I don’t know if research has been done, but as a profession we should be aware of, and document, incidences of PTSD that have arisen post crisis along with other aspects of individual health and well being.

Crisis 63

Crisis Crisis Management Leadership Training 63

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Communications Conversations

MARCH 14, 2017

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. PRSA has a code of ethics. First is elevating the code and making it understood that ethics matter.

Ethics 68

Ethics Leadership Examples Fashion 68