ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. It’s a red flag.

Corporate 156

Corporate Reputation Policies Employee 156

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. You can find detailed insights into meta tags, structured data, internal links, hidden content, and more. This extension provides what is essentially a mini-audit of your page.

SEO 83

SEO Web Tools Analysis 83

The Hoffman Agency

FEBRUARY 22, 2022

It forced me to take great notes and overcome my bad habit of perfectionism and overthinking while growing my attention to detail and teaching me to trust the internal review process. This was tough for me to understand at first, but once I did, I realized how much creativity and flexibility it allows employees at all levels.

Internal 36

Internal International Leadership Agency 36

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. They showcase each employee, what they are working on for the day, and their own point of view of the day.

Customer Service 40

Customer Service Employee Internal International 40

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees.

Government 103

Government Education Print Ethics 103

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

Solo PR Pro

MARCH 1, 2016

Do they show a propensity towards repeatedly revising documents and continually reworking something unnecessarily? When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g.,

Guidelines 40

Guidelines Construction Employee Policies 40

MaccaPR

SEPTEMBER 13, 2016

The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions. Conspiracies – even stupid, trivial ones like this – are vulnerable, fragile creatures,” says Austin. “If

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch. Some communicators on Prezly even use this for internal communications.

Pitching 63

Pitching Analytics Enterprise System 63

ImPRessions - Crenshaw Communications

MARCH 14, 2019

And how do you write an effective press release? A press release is a formal document from an organization or brand that communicates “newsworthy” information. What’s news that will get someone to write about the story?). With that in mind, feel free to download our own press release background document here.

SEO 204

SEO Writing Advertising Advertising 204

Waxing UnLyrical

AUGUST 9, 2018

Structuring your content enables customers to find your message more easily online and employees to redeploy it more efficiently into multiple formats and media types. Have you ever had to write something that you just knew had been written before … but no one could put his or her hands on it in time for you to use it?

Writing 72

Writing eBook Case Study System 72

Contently - Strategy

DECEMBER 1, 2022

At this stage, you’re looking to create a document with data-driven personas , or detailed descriptions of your target audience, in three steps: Survey your current customer base , or get on Zoom and talk to as many of them as you can. How do you develop employees? Write a company mission statement based on your findings.

Strategy 99

Strategy Brand Branding How To 99

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. We recommend using someone on the PR team, whether internal or with an external agency. Press releases are announcements.

Examples 62

Examples Product Launch Data Report 62

Solo PR Pro

JULY 24, 2018

This could be a VA intern or assistant to help with admin or junior level tasks, or back end office tasks such as billing and invoicing. 30 hours per month on junior level tasks such as list building, reports, research and basic writing. If you have seasonal highs, an intern or contractor may fit the bill. Standardize the work.

Employee 40

Employee eBook Internal International 40

Sword and the Script

JUNE 23, 2015

Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ).

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. The longer the document, the less accurate the sentiment.”. NASDAQ: INOD ). That’s totally bad!

Pitching 61

Pitching Analysis Report Video 61

Sword and the Script

JANUARY 22, 2019

1) Why did you write your book? I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it. He’s my guest on the first Off Script Q&A of 2019. I’m currently working on a follow up to this book that takes the ideas a step further.

Brand 77

Brand Branding Banking Consumer 77

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

OCTOBER 28, 2015

But while stories can work magic for corporate communicators, writing a good story isn’t easy. If you’ve ever stared helplessly at a blank Word document, you know what I’m talking about. Surprise yourself,” you’ll be breaking out of ruts and livening up your writing in no time. Have you hit a wall in your writing?

Storytelling 40

Storytelling Resources Writing Corporate 40

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries. “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work.

How To 60

How To Software System Employee 60

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Employees have the potential to be the most powerful advocates for an organisation. It also misses the point. It’s a recommended listen. ??

Tools 69

Tools Insurance Insurance Handbook 69

MaccaPR

APRIL 14, 2015

One recent intern applicant cited on her resume: “Revamped [Company]’s in-house social media strategy and increased engagement by 14 percent.” Another wrote: “Strengthened writing skills by preparing budgets, itineraries, letters of intent, and more.” Did you write and distribute media alerts for special events?

Agency 48

Agency Real Estate Social Media Writing 48

PR 20/20

MAY 26, 2016

A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. Beyond content, employees that buy in to your brand’s purpose and vision will likely work harder and remain at your company longer. Related read >> How To Write More Clickable Headlines in 3 Easy Steps.

Blogging 51

Blogging Brand Branding How To 51

Sword and the Script

FEBRUARY 4, 2020

There are additional benefits, according to LeighAnne Manwiller , writing for the company’s blog : “Through various unsubscribe and subscribe options, a journalist with a profile within the Meltwater platform has the ability to control whose pitches they receive. 11) Quick hits. See this new briefing for a close look at Notified.

Software 100

Software Analysis Data Tools 100