Landis PR

SEPTEMBER 11, 2023

Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer. Nix the To-Do List Lists are essential – how would we PR pros ever manage without them?

Energy 64

Energy Study System Writing 64

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

The Proactive Report

JANUARY 21, 2017

See what they write about. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision. Do your Homework. Be a fangirl.

How To 100

How To Media Case Study Resources 100

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Landis PR

JANUARY 3, 2024

Undoubtedly, Cruise has the technology and protocols in place to learn from and prevent these events from happening again. To respond to each incident, Cruise should have: apologized, explained what happened, outlined how it will prevent these types of incidents and adjust its technology and testing protocols appropriately.

Transportation 59

Transportation Film Television Education 59

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. This book is geared for all levels of marketing professionals.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. New Skills for PR. The traditional skills are still in demand – writing, communication and strategy.

Industry 113

Industry Measurement SEO Corporate 113

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . So, it’s important to stay vigilant. Question #2: How does my content align with a publisher’s beat?

Pitching 87

Pitching Examples Social Media Trends 87

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. This is where BuzzSumo often came into play. BuzzStream Pitching Workflow.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. New Skills for PR. The traditional skills are still in demand – writing, communication and strategy.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. New Skills for PR. The traditional skills are still in demand – writing, communication and strategy.

Industry 100

Industry Measurement SEO Corporate 100

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete.

Technology 12

Technology Company Software Marketing 12

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 9: Read Books. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

APRIL 13, 2016

Writing a post about your business or service. Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

MARCH 14, 2017

I undertook a joint honors degree in English Literature and Art; it’s arguably relevant… the art represents the creativity and a certain level of understanding on how political movements can impact on consumerism and society as a whole, whilst the English element of my degree taught me how to become more eloquent in my writing.

Communications 48

Communications Industry Fashion Creativity 48

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. PR tech news mentions. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Have an interesting announcement from a PR technology vendor?

Software 93

Software Banking Technology Data 93

Doctor Spin

DECEMBER 4, 2023

A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. Writing Technologies eJournal. Doctor Spin | the PR Blog. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. It’s defined as the ability to manage your work and life tasks using technology. Digital etiquette.

Communications 100

Communications Training Web Analytics 100

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Start your campaign on the right foot with the correct email.

How To 81

How To LinkedIn Tools Google 81

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

ZudePR

APRIL 8, 2018

Similarly if one or two of them highlight an itch you were dying to scratch during the first-draft-writing phase, you know you were right in the first place. iii:) I started writing my book on 9 January. 6 Be flexible with your technology I wrote my first draft in Google Docs. In retrospect, this was too prescriptive.

Google 101

Google Writing Skype Technology 101

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with).

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

FEBRUARY 29, 2020

These backlinks are important to digital PR and marketing for two primary reasons. These markets included technology, financial series, higher education and legal services, among others. According to the survey results: “bloggers who write longer content are far more likely to report success.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing. Clear writing is a sign of clear thinking. And this book came up.

Writing 84

Writing Google Meeting Airlines 84

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Curating your media list solves this. Realistically, all campaigns want links.

Construction 62

Construction How To Media Google 62

Where the Fishermen Ain't

OCTOBER 26, 2015

Get your hands dirty: Since my early days in technology PR, it has always astounded me how many practitioners who reach a certain level of seniority start to believe that they are above understanding important details of the technology they promote.

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Where the Fishermen Ain't

AUGUST 27, 2015

Get your hands dirty: Since my early days in technology PR, it has always astounded me how many practitioners who reach a certain level of seniority start to believe that they are above understanding important details of the technology they promote.

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

PR Conversations

JUNE 3, 2016

Why do you work in PR? I’ve always been curious about society and human behaviour and have always loved to write and create — doing public relations for social good is being paid to do what I spend all my time thinking about anyway. What is your idea of PR nirvana? How would you like to end your PR career? Organisation.

Government 40

Government Social Media Local Corporate 40