The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. This includes tracking minor changes in keyword rankings and web traffic.

Google 212

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Inside Dell Technologies’ pioneering social media monitoring operation

PR Daily

Email and phone calls still have their place, but the software giant uses digital platforms to reach customers where they are—and deliver lightning-fast support. RELATED: Deliver powerful leadership messaging in a digital landscape ].

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Write web content.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Write web content.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Write web content.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Maximize your digital footprint.

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” Not familiar with the changes in the digital customer journey. SEO writing is a vital PR skill today.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? Mobile Web.

Mobile 218

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. Emerging technology is affecting consumer behavior. Doing so can help PR pros show more value for their efforts.

The Conundrum of Measuring PR Value

TrendKite

“Show me the value PR provides our Brand the way marketing can” – Unnamed Executive. PR pros never had an easy time measuring PR value but it used to be just as hard for advertisers and marketers to prove their worth as well. This is no longer true; the bar for reporting digital impact has been set high by online marketing and advertising professionals and PR is playing catch up. PR’s Reporting Conundrum. The future is bright for PR measurement though.

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). And I’m a much better PR to boot. #5:

5 resources for sharable communications content

PR Daily

Content curation enables PR pros to act like museum curators, sharing the best of other people’s content. The service has more than 200 niche email newsletters on topics such as business, leadership, enterprise IT, careers, social business, marketing, digital media, sales and business travel.

Pirelli newsroom drives content to success

Presspage

Their newsroom is a most informative web destination covering Formula 1, governance, financial, and sustainability news with insightful and fun infographics, videos and more. Modern technology allows a seamless integration with design and navigation.

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. g) Do Execs Know What PR Is?

Communication in Top Eight Digital Skills Needed

The Proactive Report

First we had the digital divide – the gap between the Internet “haves and “have-nots” While the digital divide is not fully handled, 40% of people worldwide are online now. The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. Digital etiquette. Digital PR Skills.

Monday Roundup: Digital Business

Waxing UnLyrical

In today’s high tech environment, digital business practices are becoming steadily more commonplace. From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. How to Develop a Successful Digital Coupon Campaign.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

This is contrary to 99% of all PR advice that says short emails are best. >>> Looking for a B2B tech PR with expertise and execution? That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content.

The Deep Work Habits of 28 Highly Productive People

ZudePR

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. He's also a world-leading web strategist, content marketer, author, and speaker. MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​.

SEO 124

How PR and marketing pros can perfect social media strategies

PR Daily

One of the biggest conundrums in marketing and PR is where to invest money. The diversity of channels has created more confusion than ever in PR. It’s surprising how many brand managers isolate the work they do by putting blogs, email marketing and PR into separate silos.

When it comes to content… Go local!

Presspage

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize.

Local 90

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Invest in automation and technology. PR teams need to adapt to the changing consumer.

Chats with Chip: Patrick Rogan on Strategies to Hire and Retain Talent in the PR Industry

Media Bullseye

This week’s episode of Chats with Chip featured a conversation with Patrick Rogan , founder of IgnitionHR , about talent acquisition and retention in the PR industry. Chip opened the conversation by asking Patrick how to find good talent in the PR industry. They’re web based.