5W PR
JUNE 15, 2020
Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important.
Agility PR Solutions
AUGUST 17, 2020
The practice of marketing across a variety of platforms, including email, the website blog, social media, digital PR, apps, printed ads, retail location, as well as promotional events is called all-platform marketing.
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5W PR
NOVEMBER 23, 2020
With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. Before the pandemic, less than three-fourths of the top ten retailers out of 125 identified by multichannel consultancy firm FitForCommerce had been employing omnichannel best practices.
PR News
MARCH 13, 2017
But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog. Rarely do I mess with cookies, except to eat them.
Rock the Status Quo
JANUARY 1, 2015
When you love a product, it’s a thrill when its manufacturer or your favorite retailer engages with you. Digital PR' Thinking about what you would want if you were in their shoes helps. Become a part of their social community. It costs nothing but time, but can have a powerful loyalty impact. How can you engage them?
5W PR
DECEMBER 5, 2018
Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.
Prohibition
JUNE 2, 2023
Penguin Random House installed a book vending machine in Exeter St Davids Station, Devon, giving commuters the chance to buy a book for the recommended retail price. If so, this campaign is for you! This is a brilliant way to get product right in front of people in a place where they’re likely to pick up a new book.
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