Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. However, the techniques and skills we used in the past are no longer sufficient in the digital age.

Reputation 140

Reputation Crisis Social Media Google 140

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

Lauri Pehar Borsh

AUGUST 9, 2019

How can law firms use social media to attract more clients and further their public reputations? The post Why Law Firm Managing Partners Need to be on Social Media appeared first on Laurie Pehar Borsh Digital PR.

Social Media 60

Social Media Media Reputation Digital PR 60

Lauri Pehar Borsh

JULY 30, 2019

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Social media has disrupted the field, making public relations a faster-paced […].

Social Media 60

Social Media Print Media Digital PR 60

Rock the Status Quo

DECEMBER 21, 2015

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Above The Noise is about understanding what creates trust and reputation, connecting those things to your brand, then applying that clarity to maximize your visibility online.

Reputation 100

Reputation Digital PR Case Study SEO 100

Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. I did my best to defend the company’s reputation. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

Reddit 174

Reddit Software B2B Technology 174

The Proactive Report

NOVEMBER 1, 2022

Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Prepare your PR team by improving their digital communication skills.

Communications 130

Communications Social Media Employee Crisis 130

Lauri Pehar Borsh

FEBRUARY 18, 2019

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

JULY 30, 2019

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Social media has disrupted the field, making public relations a faster-paced […].

Social Media 60

Social Media Print Media Reputation 60

Lauri Pehar Borsh

JULY 30, 2019

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Social media has disrupted the field, making public relations a faster-paced […].

Social Media 60

Social Media Print Media Reputation 60

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

5W PR

MARCH 29, 2024

By providing valuable insights and commentary on industry trends and issues via media channels, companies can establish their brand as a reliable information source. This builds on the reputation and positions the company as a thought leader, ultimately boosting customer confidence in the products or services.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Social media platforms. Reputation Management. Reputation management is an essential tool that can help businesses achieve more success.

Strategy 88

Strategy Marketing Reputation Survey 88

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand.

Marketing 310

Marketing Product Launch Corporate Viral 310

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

5W PR

MAY 25, 2023

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line.

Brand 88

Brand Branding Crisis Communications Reputation 88

Rock the Status Quo

MARCH 19, 2015

Social media images, letterhead, new business proposal covers, website changes – all kinds of other changes will be rolled out to launch the new look as we finish each project. Without total clarity around these questions, how can you possibly develop the kind of messaging, awareness and reputation that sticks?

Reputation 100

Reputation Brand Branding YouTube 100

Lauri Pehar Borsh

JANUARY 31, 2014

Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

Lauri Pehar Borsh

JULY 7, 2015

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. The post CEOs still need to step it up on social media!

Social Media 60

Social Media Media Digital PR Writing 60

Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Online Reputation Management. Conclusion.

Trends 0

Trends Storytelling Creativity Reputation 0

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

Leadership 105

Leadership SEO Measurement Reputation 105

PR News

OCTOBER 16, 2017

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

Reputation 79

Reputation Media Crisis Facebook 79

Lauri Pehar Borsh

MARCH 4, 2024

Key findings from the report highlight the pivotal role of thought leadership: […] The post Takeaways From The Annual B2B Thought Leadership Impact Report appeared first on Laurie Pehar Borsh Digital PR.

B2B 78

B2B Leadership Report Digital PR 78

Lauri Pehar Borsh

FEBRUARY 18, 2017

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Watch Pattie’s interview with BNN’s The Street. I found myself defending […].

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Reputation Agency 60

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Provide excellent content to your media sources and make sure that every item in your content is fact-checked and verified.

Government 214

Government Digital PR Report LinkedIn 214

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Here are a few things I found helpful as I embarked on this brand building social journey.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Here are a few things I found helpful as I embarked on this brand building social journey.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Let’s take a closer look at these trends.

Digital PR 45

Digital PR Trends Training Media Training 45

Lauri Pehar Borsh

JULY 7, 2015

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! is still rare.

Social Media 60

Social Media Media Writing Brand 60

Lauri Pehar Borsh

JULY 7, 2015

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now!

Social Media 60

Social Media Media Writing Digital PR 60