Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. Sources Crunchbase , Seeking Alpha , PR Newswire ).

Technology 12

Technology Software Company Marketing 12

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. Sure, a PR firm can sell advertising, but that’s not the issue.

Software 118

Software Case Study Advertising Advertising 118

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. Instead, begin with this vital tip: 1.

Pitching 164

Pitching Writing Digital PR How To 164

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q5: Why are visuals important when pitching the media? A5: News media need visuals to do their job – to inform the public. Even if they’re a “print” outlet.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q5: Why are visuals important when pitching the media? A5: News media need visuals to do their job – to inform the public. Even if they’re a “print” outlet.

Infographics 100

Infographics Video Case Study Print 100

Frederik Vincx

DECEMBER 11, 2015

For example, the team at PR Academy, a leading UK-based training organization for PR specialists, recently asked all their students to identify the skills they needed to improve upon. The PR world is not being responsive enough to change, which is dangerous in this quickly changing environment. Print it to motivate your team.

How To 60

How To Software System Employee 60