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Influencer Marketing is like High School

The Proactive Report

This strategy has been a part of PR since the advent of mass media. Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. But PR folk soon realized that this was not the case. Digital PR Opens the Door to Influencers.

Marketing 100
article thumbnail

Influencer Marketing is like High School

The Proactive Report

This strategy has been a part of PR since the advent of mass media. Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. But PR folk soon realized that this was not the case. Digital PR Opens the Door to Influencers.

Marketing 100