The Proactive Report

JUNE 20, 2015

Pitching Via Twitter. Don’t pitch them right away. The key to media relations has always been about just that – building relationships with reporters and editors. When you have a relevant story angle to pitch 140 characters will probably not do the story justice. Get my Digital PR Tips Newsletter.

Twitter 100

Twitter Media Relations How To Media 100

Rock the Status Quo

OCTOBER 6, 2015

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

Rock the Status Quo

AUGUST 20, 2015

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. I also took a quick look at media relations and pitching, to see what search trends looked like there.

SEO 100

SEO Comparison Content Marketing Trends 100

The Proactive Report

DECEMBER 31, 2017

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. This is very good news for PR practitioners. But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some possibilities that concern me. Forrester Research).

Media 0

Media Media Relations LinkedIn Digital PR 0

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. ” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned.

How To 242

How To Survey Resources Social Media 242

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. It is, after all, called Media Relations. It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. What’s the secret?

How To 100

How To Media Case Study Resources 100

Doctor Spin

MARCH 1, 2024

Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations.

Publicity 116

Publicity Pitching Media Relations Blogging 116

Remote PR Jobs

SEPTEMBER 25, 2023

Here are the metrics that every PR pro should measure. Media relations professionals know that the competition for media attention is fiercer than ever before. There are about five PR pros for every journalist, a ratio that can be discouraging for those struggling to earn a media placement for their client.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. A strong network of contacts can significantly enhance the agency’s ability to secure media coverage and partnerships for your brand.

Agency 62

Agency Case Study How To Crisis 62

Doctor Spin

FEBRUARY 22, 2024

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Burrelles Fresh Ideas

AUGUST 2, 2023

This local relevance creates opportunities for PR professionals to engage with targeted audiences and establish meaningful connections at a grassroots level. Not to mention that pitching local stations may be a bit easier and could result in a longer segment, which increases the chances that the story gets picked up by regional syndicates.

Radio 74

Radio Television Media Local 74

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Or a food journalist for print media. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Or a food journalist for print media. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Stephen Waddington

SEPTEMBER 17, 2019

What does this mean for the public relations industry? The print is dying debacle is an issue for people working in media relations. It makes it harder to get stories into news media. The rise in subscription models will influence the way that practitioners pitch media. But you can’t fight digitisation.

Print 60

Print Newspapers Media Advertising 60

Doctor Spin

FEBRUARY 14, 2024

However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. In public relations, we call this: Media Relations ( blog posts ) Still, many people know that public relations has the tools necessary to generate publicity.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

DECEMBER 27, 2017

A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations. And they’re getting very picky about what they publish.

Trends 124

Trends Data-Driven PR Data System 124

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations.

Pitching 48

Pitching Media Relations Blogging Communications 48

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 24: Learn from Related Industries.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Garrett Public Relations

JUNE 19, 2022

It turns out that it may even be worth better results from your public relations initiatives. A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. It’s often said a picture is worth a thousand words.

Study 142

Study Publicity Small Business Pitching 142

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. Sure, a PR firm can sell advertising, but that’s not the issue.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising 36

Advertising Advertising B2B Facebook 36

Burrelles Fresh Ideas

JUNE 13, 2023

Press releases serve as an ideal foundation for creating engaging blog posts, infographics, or videos while providing valuable insights into products/services offered by businesses/organizations involved in digital PR activities.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014. They’re at the forefront of this new business paradigm , trailblazers if you will. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

An example media relations workflow is set out below. Media complains about too many and irrelevant press releases. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60