Agility PR Solutions

SEPTEMBER 14, 2022

Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. More specifically, they fail to utilize the full potential of their social media data. That’s a real shame because social media data […].

Social Media 114

Social Media Data Brand Branding 114

Agility PR Solutions

SEPTEMBER 8, 2022

Big data is one of the most exciting and powerful tools for marketers. It can help you make smarter decisions, target customers more effectively, and improve the ROI of your social media marketing. Here are some ways that incorporating big data into your strategy can improve your performance across all channels.

Big Data 105

Big Data Social Media Data Marketing 105

Prowly

FEBRUARY 13, 2024

Such approaches might yield a few responses but rarely lead to quality media placements or lasting relationships. Moreover, with the diminishing number of journalists and […] The post How to Improve Your Pitching Strategy Using Email Performance Data appeared first on Prowly Blog.

Data 104

Data Pitching Strategy How To 104

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% However, monitoring the latest data security incident isn’t enough. Different data security reporters cover different verticals. from last year.

Privacy 294

Privacy Media Telecommunications Conference 294

5W PR

JULY 5, 2023

Data is now a crucial factor in decision-making and innovation across various industries. However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics?

Big Data 78

Big Data Analytics Data Analysis 78

Onclusive

FEBRUARY 7, 2020

Though a large majority of releases are sent on the same days and at roughly the same times, hard data to support these strategies did not exist. The biggest step a company can take to maximize the likelihood of generating earned media articles is to add multimedia. Social media is also an important factor when distributing releases.

Data 273

Data Study Social Media Analysis 273

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

Prowly

APRIL 11, 2024

If you’re overwhelmed by the sheer volume of time and effort it takes to create media reports, you’re not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? appeared first on Prowly Blog.

Report 104

Report How To Media Data 104

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Time: 12:00 pm EST. The post Building The Perfect Pitch and Nurturing Your Media Relationships appeared first on Onclusive.

Pitching 370

Pitching Media Data Technology 370

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. More impactful metrics could be things like traffic driven to your website as a result of media coverage—accessible with PR Attribution , or sentiment of coverage, which can demonstrate the reputational impact of coverage.

Measurement 195

Measurement Data Reputation Storytelling 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Agility PR Solutions

FEBRUARY 18, 2024

Where does your marketing data live? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms. On average, marketers use around 15 different data sources. Here are 6 reasons why you need one appeared first on Agility PR Solutions.

Data 110

Data Marketing Analytics Advertising 110

Agility PR Solutions

APRIL 12, 2023

The most straightforward answer is, by observing available data and information, monitoring shifts over time. With that in mind, here are the […] The post 5 data metrics and rules you must monitor in your social media campaign appeared first on Agility PR Solutions. Also, how do you know if you’ve made things better?

Social Media 94

Social Media Data Media Measurement 94

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. Finally, the study also analyzed social media findings.

Data 273

Data Report Study Analysis 273

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

Cision

MAY 21, 2020

We are so excited to announce the launch of article-level data, allowing communicators to further understand how audiences consume earned media.

Data 219

Data Consumer Communications Media 219

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Newswhip Data. This idea makes sense.

Data 159

Data Media Software Viral 159

PRSay

JULY 10, 2018

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. In fact, the explosive growth of data science, which employs algorithms and scientific methods to extract insights from data, may be part of the problem.

Ethics 247

Ethics Data Privacy Policies 247

Onclusive

MAY 24, 2021

As the communications team at ConnectWise grew, they wanted to see the difference in the volume and quality of their media coverage, and the results against their goals. The team gained a seat at the table in business decisions and wanted to learn how to use data to further strengthen the understanding of the value of communications.

Data 195

Data Case Study Analytics Study 195

Ronn Torossian

JUNE 28, 2018

Media relations experts need a way to connect with followers on a deeper level, by providing them with the assistance and content they need to thrive. The good news is that data has emerged as the ultimate answer to most marketing problems.

Media Relations 150

Media Relations Data Media Blogging 150

Agility PR Solutions

OCTOBER 26, 2023

In today’s digital age, organizations have access to vast amounts of data generated from various sources, including social media platforms, online news outlets, and customer feedback channels. By effectively utilizing this data, PR pros can make informed decisions, measure campaign effectiveness, and drive impactful strategies.

Analytics 123

Analytics Data Measurement Social Media 123

Onclusive

MAY 10, 2021

To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. Data says ‘yes.’ The team first analyzed cross-industry releases before drilling down into industry verticals. ’ appeared first on Onclusive.

Technology 195

Technology Data Measurement Industry 195

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Agility PR Solutions

MARCH 24, 2024

American consumers’ evolving needs, behaviors, expectations and demographics—particularly those of Gen Zs and millennials—are continuing to influence the media and entertainment (M&E) industry, and new research from Deloitte takes a deep dive into how these shifts in consumer interests, attitudes and identities are impacting digital media.

Consumer 114

Consumer Trends Media Data 114

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? Use data and assets — or create your own. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Solo PR Pro

FEBRUARY 6, 2024

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR.

Data 52

Data Strategy Publicity Handbook 52

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Onclusive

OCTOBER 5, 2016

When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. Often, when a PR professional views data that shows the […]. In-depth analysis and measurement of PR outcomes is a fairly new practice.

Data 270

Data Analysis Measurement Big Data 270

Agility PR Solutions

JANUARY 15, 2024

percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Media monitoring is an important practice for any business to move ahead in this diverse market. Most businesses allocated 25.4

Strategy 179

Strategy Brand Branding Media 179

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

How To 397

How To Media Software Analytics 397

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Agility PR Solutions

MAY 24, 2023

In the spirit of AAPI (Asian American and Pacific Islander) month, brands and media companies have a unique opportunity to tap into the vast potential of the Asian and Asian American market.

Data 148

Data Strategy Marketing Groups 148

Agility PR Solutions

MARCH 9, 2022

While the classic components of messaging adjustments and media list refinement are still critical, few brands effectively incorporate SEO data to enhance their strategies. But leveraging this data is […]. The post 3 ways to use search data to build your annual PR plan appeared first on Agility PR Solutions.

Data 170

Data SEO Strategy Brand 170