Sword and the Script

MAY 19, 2020

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field.

Media Relations 199

Media Relations Twitter Media Survey 199

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Do release some relevant data.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

HMA Public Relations

OCTOBER 24, 2023

You have the data but how can you get the world's attention with it? Alison Bailin discusses how to gain news coverage and engagement with your survey results in this blog post. Read more!

Survey 87

Survey Data Blogging How To 87

Ishmael's Corner

FEBRUARY 26, 2019

Media Relations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. I like the whooshing sound they make as.more. The post How Does GDPR Impact PR Agencies?

Media Relations 63

Media Relations Data Agency Storytelling 63

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.

Pitching 370

Pitching Media Data Technology 370

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different? as well as your contact information 24 x 7.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Newswhip Data. This idea makes sense.

Data 159

Data Media Software Viral 159

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>>

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Cision recently announced “ article-level data.” Repurpose it.

Media Relations 110

Media Relations Media Survey Pitching 110

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Data wants to be managed PR teams need data to feed AI, and data needs governance. There is a big opportunity for a tech company to emerge as a data layer for the PR industry, where you safely house everything from email analytics to media feedback data to sentiment analysis,” Chris observes.

Trends 333

Trends Industry Government Data 333

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. Measure What Matters.

Media Relations 120

Media Relations Media Pitching Measurement 120

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report.

Study 138

Study Media Relations Media Measurement 138

Flack's Revenge

JANUARY 14, 2016

HBR virtually ignored media as a channel of info that supports B2B sales. If true, does this mean that media coverage, and by extension media relations, no longer matter in this area? Load up on data about buyers and use technology and digital channels to reach them. DIY Buyers tap Self Serve Info.

B2B 120

B2B Media Relations Media Social Media 120

PRSay

OCTOBER 2, 2017

That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Why Data Is Required for Storytelling.

Data 137

Data How To Storytelling Analytics 137

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation. Today, PR strategy is often informed by data insights. Because we need to stay on top of media moves and changes, we depend on these tools for the latest and best updates.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.

Pitching 195

Pitching Media Data Technology 195

Sword and the Script

MARCH 14, 2023

Kwittken was vocally suspicious of tools that do this – that these companies could be monitoring and data mining sensitive communication between PR people and reporters. Second, the company is not a CRM and they are not tracking interactions. That’s not an issue I’ve thought of before, and I don’t think I agree with it.

Software 85

Software Media Relations Pitching Media 85

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. NewsWhip Data. Our data sources from headlines, subheads, keywords, and the metadata. The post NewsWhip’s Benedict Nicholson on Social Data to Boost PR appeared first on. What forms of engagement does it cover?

Data 136

Data Pinterest Viral Facebook 136

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. Here are five data surprises we found in The Global Impact of CES2021 attendance summary: Attendance is still hard to predict.

Data 76

Data Automotive Transportation Mobile 76

PR News

MARCH 28, 2018

Among the topics PR people talk about most at trade events is how media relations has changed. The post Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches appeared first on PR News Blog. Pretty much gone are the days of reporters having time to be able to schedule casual lunches… Continued.

Data 109

Data Pitching Media Media Relations 109

ISEBOX

JANUARY 5, 2016

The best way to build their trust is through transparency and providing clean data sources. The post Pharmaceutical Media Relations appeared first on. They want to know their health care partners are focused on sustainability efforts. Messaging must reinforce these ideals. Millennials are skeptics at heart and lack trust.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Over the years, we’ve uncovered some amazing, easy-to-use and best of all – free – tools the search engine offers that can make a big difference in a media relations program.

Google 98

Google Data Pitching Tools 98

Onclusive

NOVEMBER 8, 2023

This is understandable considering PR efforts are spread across various channels like social media, traditional media, online forums, and more. Each channel provides its own large sets of metrics, making it difficult to collect and connect data consistently. million terabytes of data is created each day.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

This is understandable considering PR efforts are spread across various channels like social media, traditional media, online forums, and more. Each channel provides its own large sets of metrics, making it difficult to collect and connect data consistently. million terabytes of data is created each day.

How To 195

How To Tools Analytics Reddit 195

Onclusive

MAY 19, 2021

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Join Gemma Moroney of SHOOK, Alex Judd of Clarity PR and Greg D’Andrea of Onclusive as they share tips for data-fueled PR campaign planning. Clarity PR.

Analytics 195

Analytics Policies Data Tools 195

Solo PR Pro

NOVEMBER 12, 2019

You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. Department of Labor Bureau of Statistics just released data showing that there are six “public relations specialists” for every one reporter. What’s behind it? Are you ready to be told no?

Media Relations 50

Media Relations Communications How To Media 50

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Stern + Associates

APRIL 4, 2017

” Social media. The post 3 Ways to Revamp Your Media Relations Tactics appeared first on Stern Strategy Group. Did you know 2015 was the worst year for the newspaper sector since the Depression? Today’s children will likely never understand the meaning of “hot off the presses.”

Media Relations 81

Media Relations Newspapers Media Social Media 81

Onclusive

JULY 27, 2020

Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution. In the modern world of media relations, PR teams need the ability to see and manage an increasingly fragmented ecosystem of publications, journalists, and influencers. Make your work faster and more effective.

Enterprise 307

Enterprise Analytics Media Analysis 307

Prohibition

JUNE 25, 2020

With that in mind, here’s our go to guide to help up your media relations game and pitch to journalists successfully. . The problem is, there isn’t a one size fits all rule when it comes to effective media pitching. How can I optimise my media relations activity? How should I be pitching to journalists?

Media Relations 62

Media Relations Pitching Media B2C 62

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

Crenshaw Communications, with its expertise in serving high-growth technology businesses as well as select lifestyle brands, brings a wealth of experience in strategic PR and media relations to the Mod Op portfolio. The company continues its strategic expansion into data, technology, and creative sectors.

Agency 156

Agency Communications B2C Creativity 156

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters. The answer is yes!

How To 397

How To Software Media Analytics 397

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370