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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. Set your messaging, write the story.

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Why PR Pros Need The New Google Analytics™ Demo Account

Shift Communications

From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Four reasons: For sales pitches. For training videos and webinars. Sales Pitches. For classes and instruction. For learning a different business model.

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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars.

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

The best story ideas come from jumping on a call with an expert on the client side to discuss and brainstorm, volunteering to attend a client event or sitting in on a webinar. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

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