Shift Communications

JANUARY 4, 2016

They typically require a data analyst to gather, clean, and prepare the data for visualization. A programmer fluent in Node.js, Shiny, or other interactive visualization tools then takes the data and transforms it into interactive magic. Interactive infographics are more complex to create than static images.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

Trends 97

Trends Brand Branding Analytics 97

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. Let’s explore what we can learn from these tools and how we can use them to inform our strategy. A great third-party tool that can be used for competitive social media research is CrowdTangle. Wikipedia Top 25 Report.

Trends 142

Trends Industry Wikipedia How To 142

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Check out our PR measurement tool. First let’s review what you can and should be doing today.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

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Employee Data-Driven PR Communications Software 60

Shift Communications

NOVEMBER 13, 2017

Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow.

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How To Conference Pitching Software 131

Shift Communications

NOVEMBER 15, 2017

For PR pros in the midst of the planning madness — myself included — there is a better and more efficient way to create PR plans, and it all revolves around data. By that, I mean I’ll never start working on a PR plan without taking a critical, data-driven look under my “client’s hood.”

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Data eBook Strategy Pitching 95

Prohibition

FEBRUARY 14, 2023

Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results. Types of Tech PR Tech PR is a broad term for the various public relations activities that are used to promote technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JANUARY 28, 2019

What should you be pitching them exactly? Owned media can be a powerful tool when it comes to giving people a reason to keep revisiting your site. Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc., for example, has ongoing contributors). Stay in the content game.

How To 89

How To Case Study Conference Web 89

Shift Communications

NOVEMBER 27, 2017

Predicting PR Job Searches. Using our predictive analytics tools, we forecast that the time when jobseekers in the PR industry will be most active in all of 2018 will be the week of January 14, 2018: Above, the forecast for the search term “public relations jobs”.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

JUNE 25, 2018

It’s ok to have a good “feeling” that a story or tactic will bear fruit (that’s the art and experience we all bring to the table), but it’s critical that we all gut-check feelings around strategy and tactics by looking at data. Are there topics that are resonating the most within the industry? Where is the white space (i.e.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

DECEMBER 30, 2015

How to Build Rapport and Pitch Media Using Twitter. PR pros know that journalists aren’t limited to being pitched solely via email anymore. Twitter is emerging as a new frontier of pitching opportunities for the savvy PR professional.

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Twitter Pitching Facebook Data 74

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

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Storytelling Data Data-Driven PR Infographics 189

Onclusive

SEPTEMBER 13, 2017

Digital communications attracts and engages customers: What is the New PR? With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. Digital growth has put PR front and center.

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Measurement Data-Driven PR Survey Storytelling 231

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. As well, it synthesizes a host of ideas. Eapen, Daniel J.

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Trends YouTube Video Social Media 105

5W PR

JUNE 6, 2022

That’s why when a company is creating a pitch it should make sure that that pitch is going to be sent out to the right journalists that are relevant to the industry or the topic that’s being discussed in it. To do that, companies need to start investing in social listening and data analytics tools and platforms.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

FEBRUARY 25, 2015

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. In old influencer outreach programs, you’d reach out to the biggest individual dots and send them pitches. This is the essential idea behind communities of influence.

Community 60

Community Social Media Data-Driven PR How To 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. that prefers pitches via e-mail with phone call followup afterward. Siri, find me the top food and wine reporters. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Surveys are the data gift that keep giving. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. They’re beloved among PRs because they’re quick and affordable. See our earlier post for more on how to make surveys work for PR.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

APRIL 2, 2015

The ability to show our PR efforts are working. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Tapping into new sources of data via all sorts of tools has expanded the way we report for our clients. Get to know them!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. Paid Media.

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Case Study Crisis Study Strategy 92

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. IBM Watson Analytics has changed that.

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Infographics Analytics Data-Driven PR Data 68