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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. The post Data-Driven PR Campaign Planning: Part 2 appeared first on Onclusive. Set your messaging, write the story.

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What Is Data-Driven PR, Part 2: Question Development

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

Once the final product is tested and released, PR professionals can begin pitching it. As long as they meet the style and branding of the publication, you’ve saved them significant time and resources. If your data is interesting, they don’t need to build their own; they can use yours. Christopher S.

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How to Research Industry Trends Hassle-Free

Shift Communications

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Lisa Zanchi. Senior Marketing Strategist.

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Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

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Getting Your PR Measurement Program in Shape for 2016

Shift Communications

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Not all content is made for the sake of awareness, but that doesn’t mean PR shouldn’t leverage it appropriately. Tracking Key Indicators.

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Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.