Data-Driven PR, Pitching, Publicity and Writing

Data-Driven PR Campaign Planning: Part 2

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Set your messaging, write the story. Your messaging and your story are the heart of your PR campaign. Who are the most impactful ones based on past data? Distribute strategically and proactively. What should you start doing?

Data-Driven PR

Data-Driven PR Data Measurement Trends

What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR

Data-Driven PR Data Pitching SEO

What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR

Data-Driven PR Data Pitching Analysis

PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR

Data-Driven PR Strategy Data Measurement

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Dos and don’ts for holiday media pitching. Your PR team may be determined to grab some visibility during a holiday season, but if the story doesn’t fit, don’t force it. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out.

Media Relations

Media Relations Media Pitching Data-Driven PR

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. PR grows more in demand. Public relations is HOT right now.

Marketing

Marketing Content Marketing Social Media Employee

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. HAROLD’s creation represents the first AI employee of a virtual public relations workforce. 2014: ZIPR Mobile PR Spokesperson App.

Employee

Employee Data-Driven PR Communications Software

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is a mistake.

B2B

B2B Data Retail Survey

The Earned Media Holy Grail: Business Press Coverage

Shift Communications

AUGUST 9, 2017

A Strong Point of View – while the PR team can help formulate an argument by using data (by analyzing what people are not currently saying), they’re not the experts. If you can tie into a story you know they’re already writing about because it’s breaking news, you can more easily insert your client into the story.

Media

Media Data B2B Pitching

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.

Survey

Survey Data Pitching Report

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.

Survey

Survey Data Pitching Report

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. So, read on to discover what you should not ignore in public relations this year. Eapen, Daniel J.

Trends

Trends Data-Driven PR Analytics Survey

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 30, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Eapen, Daniel J.

Trends

Trends YouTube Video Social Media

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.

Publicity

Publicity Training Technology Data

The secret to becoming a trusted PR professional

Shift Communications

FEBRUARY 23, 2015

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? This is a pitch almost entirely devoid of value for my audience.

Data-Driven PR

Data-Driven PR Infographics Pitching Data

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. The PR industry operates this way mainly because we’ve not had access to predictive software or good data.

Analytics

Analytics Data-Driven PR Data Software

Public Relations Today

Data-Driven PR Campaign Planning: Part 2

What is Data-Driven PR, Part 9: Pitching With Data

Trending Sources

What is Data-Driven PR, Part 8: Crafting the Pitch

PRTech Is Evolving. Is Your PR Strategy?

Media Relations Dos And Don’ts For Holiday PR

20 PR and Marketing Predictions for 2022

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

3 Best Practices For Using Data In B2B PR

The Earned Media Holy Grail: Business Press Coverage

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

2024’s Top 5 PR Trends: What to Watch

2024’s Top 5 PR Trends: What to Watch

The Best Way To Prepare For Artificial Intelligence In Public Relations

The secret to becoming a trusted PR professional

{PR}edict: Predictive Analytics and the Future of PR, Part 3

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