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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. If you have developers and data scientists on staff, you’ll have a substantial advantage over brands and organizations without them. Vice President, Marketing Technology.

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Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

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article thumbnail

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website.

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